Candid

MAY 4, 2023

Since 2014, Candid has been collecting demographic data about the people who work at U.S. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Demographic data sharing varies by nonprofit subject category.

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Demographics Share Data Nonprofit 98

Candid

MARCH 1, 2023

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

Demographics 98

Demographics Social Build Green 98

The Fundraising Authority

SEPTEMBER 7, 2022

What are their demographics (age, gender, location, industry, interests)? For example, you may run a non-profit that appeals primarily to older folks, people in the Jewish Community, or young professionals. Take a look at your current donors and prospects… who are they? Where did they come from? Do you see any patterns?

Guidelines 312

Guidelines Donor Organization Profit 312

Nonprofit Tech for Good

APRIL 20, 2020

For the example below, we’ll be building out a sample Facebook Live co-branded series. Audience Insights: Look at your audience insights on Facebook and write down your key demographic information. For example, if you’d like to see 10,000 views on each video. 82% prefer live video over traditional social posts. .

Fund 331

Fund Nonprofit Raise Phase 331

Candid

JULY 11, 2023

Demographics via Candid provides an opportunity to address some of these issues and help funders reach and build relationships with organizations that may not be part of their existing networks. But advancing equity goes much deeper than checking a demographic box and writing a check. Center relationships.

Demographics 75

Demographics Data Philanthropy Relationship 75

Nonprofit Tech for Good

MARCH 4, 2023

First ask yourself, what demographics do these stakeholders fall into? If you mostly work with baby boomers, for example, then you may want to prioritize establishing a Facebook page. For example, maybe you’re utilizing the text-to-give feature. Consider your target donor audience as well as the constituents you serve.

Social Media 330

Social Media Media Social Nonprofit 330

Nonprofit Tech for Good

JULY 2, 2020

For example, Feeding America is a nonprofit with a national network of more than 200 food banks. For example, an influencer with strong ties to a city or town can spread the word about your nonprofit in their community using Instagram posts and Stories. With this content, they can encourage their followers to donate or volunteer.

Fundraising 331

Fundraising Nonprofit Influence San Diego 331

sgEngage

NOVEMBER 18, 2024

Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. What Motivates Planned Giving? Additionally, remember that “planned gifts” are a diverse category.

Program 104

Program Giving Gift Donor 104

Candid

JUNE 24, 2024

Funders are increasingly using demographic data about the staff and leadership of the nonprofits they support to assess their impact and reach. The course provides an opportunity to learn from case studies, including the kinds of questions The California Endowment, a Demographics via Candid partner, is using the data to answer.

Demographics 59

Demographics Data Case Study Course 59

Fast Company Tech

MARCH 7, 2025

Gen Z’s spending power grows A lot has been written about Gen Z’s spending habits, mostly because the 12-to-27-year-old demographic’s spending power is expected to grow to $12 trillion by 2030, according to Nielsen. For example, the report’s top 100 brands racked up 7.78

Generation 80

Generation Demographics Conversation Celebrate 80

Candid

JANUARY 14, 2025

The elements donors tend to review are: programmatic and strategy details charitable status financial information demographic data any available examples of how you are tracking your progress and measuring your results.

Profile 87

Profile Nonprofit Search Charity 87

Association Analytics

JANUARY 30, 2023

For example, you may have an impressive 80% retention level, but with a little digging find that there’s a 95% retention rate among your executive-level members and a 65% rate among your manager-level members. For example, one association hosting an annual banquet at its conference asked members if they were interested in attending the event.

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Experiment Create Retention Analytics 321

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 360

Linkedin Practice Nonprofit Social Media 360

Candid

OCTOBER 23, 2024

Get to know your donor beyond the basics Truly understanding your donors requires going beyond demographics and giving history—and into their motivations, values, and personal stories. As a result, we not only strengthened our relationships with existing supporters but also attracted new donors.

Donor 105

Donor Strategy Relationship Children 105

Neon CRM

NOVEMBER 16, 2023

Are you working with new demographics? Here’s an example. Take, for example, “we do.” 10 Awesome Nonprofit Mission Statement Examples 1. Anyone can view this mission statement and get a grasp on what Girl Talk stands for and the type of work they do for their target demographic. Do you offer any new programs?

Examples 95

Examples Nonprofit Donor Language 95

Association Analytics

OCTOBER 10, 2022

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Let’s use email as an example. Here are examples of success metrics broken down by three common channels: List Preparation.

Analytics 169

Analytics Marketing Taxonomy Metrics 169

Candid

NOVEMBER 20, 2024

For example, in 2010, rehabilitation counselors earned a median hourly wage of $15.55 —just enough to cover the bare-minimum costs for one adult and one school-age child. Hardship often hits certain demographic groups harder than others. By 2022, their median wage had increased by 24% to $19.23.

Community 105

Community Support Nonprofit Rate 105

Nonprofit Tech for Good

MARCH 17, 2020

They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” But Facebook has a lot more information about its users than the relatively blunt demographics that your database can provide.

Charity 331

Charity Facebook Test Profit 331

DataRobot

DECEMBER 26, 2019

For some demographics the percentage is even higher. For example, 76% of people aged 18 to 49 who prefer to read the news also prefer to read their news online, versus only 8% via printed newspapers. I read most of my news online, and I'm not alone. According to a. 68% of U.S. adults using Facebook, most of them daily.

News 27

News Data Demographics Social Media 27

Association Analytics

MAY 17, 2021

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info. Are you using it to increase revenue and lower costs per renewal? Retention rates aren’t one dimensional.

Retention 192

Retention Data Associations Demographics 192

Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. It’s time to get more nuanced – focus on what’s bringing the most value to your members and what level of effort (dollars or team resources) it takes to deliver that revenue.

Associations 320

Associations Survey Data Product 320

Association Analytics

AUGUST 14, 2023

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. One great example of association’s rising to the occasion as thought leaders for their members is the COVID response.

Associations 317

Associations San Diego Las Vegas North Carolina 317

Mashable Tech

FEBRUARY 23, 2025

What happens when entire demographics are missing from rooms where these technologies are being funded, legislated, and created. For example, our ‘How to Code an AI Chatbot from Scratch’ video is one of our best performing episodes in the Code Along series, as it’s both useful and fun.

Tech 114

Tech Job Skills Industry 114

Nonprofit Tech for Good

JANUARY 20, 2023

Consider the demographic you are targeting and ask yourself what types of events or activities might appeal to them. For example, an activity-based fundraiser like a hike-a-thon might attract younger generations, such as Gen Z. 2) Brainstorm. People have responded before, and they will again.

Fundraising 342

Fundraising Nonprofit Ideas Causes 342

Nonprofit Tech for Good

MAY 18, 2020

A Real-Life Example. Example Use Cases: Google Grant Case Studies. Your website must be hosted on your own domain (for example, ournonprofit.org, not ournonprofit.weebly.com) and adhere to the website policy. For example, “Viewed the About Page” does not constitute a meaningful action and should not be tracked as a conversion.

Grant 336

Grant Google Guide Websites 336

Greater Giving

OCTOBER 15, 2024

For example, if your highest-priority segment is major donors, they likely have the desire and financial capacity to bid on luxury vacations and designer goods. But if you want to engage volunteers with young children, consider offering family-friendly prizes (amusement park tickets, popular toys, etc.)

Tips 103

Tips Nonprofit Sponsor Audience 103

Nonprofit Tech for Good

NOVEMBER 20, 2021

For example, if you work at an animal shelter, ask local pet stores or boutiques for grooming gift certificates, dog and cat toys or pet sitting services. By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic.

Virtual 254

Virtual Personal Fundraising Tips 254

Association Analytics

APRIL 8, 2021

For example, your organization may have a 2021 goal of “increasing membership.” For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. What member demographics or behavior patterns would be insightful in honing your leading indicators?

Goal 192

Goal Data Articulate Analysis 192

Association Analytics

DECEMBER 15, 2022

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Demographic/Career Info Perhaps you anecdotally think your executive level members are renewing at a higher rate but in reality, they are not.

Retention 169

Retention Data Demographics Associations 169

Association Analytics

AUGUST 15, 2022

What are real-time trends and demographics of our meeting registrants? Here’s an example of an analytics integration with an existing AMS. . Here’s an example using our analytics platform, Acumen : 2. Which courses might lead to additional sales and which ones are dead ends? Which programs matter most to our members?

Analytics 169

Analytics Associations Demographics Trend 169

Nonprofit Tech for Good

SEPTEMBER 19, 2017

For example: Success stories , Campaign updates , Photo essays , Useful tips and advice. Your second social network should be based on the demographics and social media habits of your supporters and donors ( U.S. Your NGO consistently creates written content. Small NGOs should blog or publish news stories at least twice monthly.

NGO 225

NGO Social Media Media Social 225

Candid

FEBRUARY 16, 2023

On February 14, Candid launched Demographics via Candid, a campaign through which we partner with organizations across the social sector to encourage demographic data sharing. As organizations begin to share their demographic data using these new options, the numbers will increase. What’s changed?

Profile 98

Profile Demographics Alaska Data 98

Nonprofit Tech for Good

MAY 16, 2024

It considers factors like giving history, demographic data, and communication preferences. For example, Keela’s AI tools help nonprofits segment donors. They can also split based on demographics and communication preferences. Use AI tools to segment them based on factors such as giving, demographics, and communication.

Donation 247

Donation Fundraising Data Donor 247

sgEngage

NOVEMBER 7, 2023

Know your target demographic. Before any appeal, ask yourself: What is your target demographic? If you have demographic data appended to your house file, you can use it to segment your best target audience for a given solicitation. It is expressed as a numerical value from 0 to 1,000. Male or female? Young or old?

Rate 117

Rate Data Demographics Mail 117

Candid

DECEMBER 8, 2022

It’s equally full of seemingly straightforward words that can mean many different things; for example, the term “year” can mean five different things when talking about nonprofit data i Defining “BIPOC-led” is a perfect example of these issues (BIPOC stands for Black, Indigenous, and People of Color ii ).

Leadership 141

Leadership Demographics Examples Articulate 141

Bloomerang

JULY 7, 2022

To give one example, let’s say you’re struggling to convince your team that a direct mail campaign is worth the investment. For example, according to The NonProfit Times , response rates will vary according to age and income, which means that you shouldn’t expect to achieve that same response rate for every segment of your donors.

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Mail Retention Donor Practice 128

The Verge

JUNE 23, 2020

As one popular tweet quoting the Obama example put it: “This image speaks volumes about the dangers of bias in AI.”. Data used to train AI is often skewed toward a single demographic, white men, and when a program sees data not in that demographic it performs poorly. Not coincidentally, it’s white men who dominate AI research.

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Learning Tool Tools Learning Demographics 145