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Change the way you think about member engagement

Association Analytics

No matter the staff-member, no matter the member benefit or event or email sent, each is a piece of the larger tapestry that is member engagement. Gen Z don’t answer the phone, boomers are retiring and exiting the professions, and millennials and Gen-X are too busy to take advantage of the traditional opportunities of association membership.

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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

By using the insights hidden in your donor information, you can fine-tune your marketing strategies. By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. Tailoring messages to these demographic segments helps guarantee relevance. This is the magic of donor data.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities.

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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

Regardless of what type of back-to-school product you sell, it’s your job as a marketer to help potential customers wade through the never-ending options out there to find your company and make a purchase. This data can help you better understand your customers and ensure they receive your marketing communications.

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5 Strategies for Marketing Your New Major Gifts Program

Nonprofits Source

Your nonprofit’s need to make the most of its limited resources likely causes your team to spend much time and effort on successful marketing strategies. Between fundraising events and various campaigns, different fundraisers require different marketing approaches. Let’s explore five strategies you can use to market your new program.

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Multichannel Marketing for Live Auctions: Strategy Playbook

Nonprofits Source

Today, multichannel is the watchword for marketing success. Let’s take a look at a multichannel marketing framework you can use to promote your next live auction (and adapt for all kinds of future events). Start by outlining some essentials for your event that will shape how you market it. These include: Its context.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Are you taking advantage of this time your customers spend on their phones and computers? Perform market research. Start by digging into your customer data to better understand who they are.

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