Nonprofit Tech for Good

DECEMBER 19, 2017

The Revival of Email. billion email accounts worldwide and the number is expected to grow to 7.7 Email accounted for 26% of all online revenue in 2016 and grew 14% over 2015. 56% of email opens are now mobile. 56% of email opens are now mobile. Demographic Shifts Worldwide. .” – Hubspot. Today it is 3.4

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Communication Trend Fundraising Online 279

Bloomerang

JUNE 26, 2023

Coming in highest was email campaigns, with 88.6% of respondents stating they planned to use email marketing in 2023. In this article, we break down the reasons why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to your advantage starting today.

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email Campaign Fundraising Marketing 105

TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” This means that email campaigns lacked creativity, personalization, and users felt like they were receiving a spammed message, not a message that was sent specifically for them.

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Nonprofit Tech for Good

OCTOBER 12, 2023

Choose your social media platforms based on your supporters’ demographics and the demographics of supporters you want to attract. If you’re on too many platforms, you could be stretching your content too thin, which will lead to you posting just to post instead of creating intentional content.

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Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

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Tools Fundraising Donor Analytics 362

TechImpact

JULY 9, 2014

Offering content and information to a demographic or community while asking for nothing in return. Among the organizations polled, respondents who use blogging, social media, email, a video to bolster their marketing efforts claim their marketing campaigns are more effective than those that do not.

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Content Marketing Nonprofit Social Media 251

Nonprofit Tech for Good

MAY 25, 2024

Automation Tactics 1) Email and Text Campaigns Email and text message campaigns are the core of marketing automation, and nearly everything else falls under this umbrella. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

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Marketing Fundraising Nonprofit Social Media 248

Nonprofit Tech for Good

NOVEMBER 20, 2021

By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic. Do your research to find a site that reaches a large bidding community and streamlines promotion efforts by choosing a platform with email and communication tools.

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Virtual Personal Fundraising Tips 287

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. With respect to email fundraising, nonprofits should send year-end messages as early as September and no later than early November.

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Fundraising Practice Guide Campaign 246

sgEngage

OCTOBER 14, 2022

Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy. Auto-generated emails are also a wonderful way to add personalized touches to your communications.

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Communication email Marketing Audience 98

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. Email campaigns: Email remains a cornerstone of online fundraising.

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Qgiv

FEBRUARY 20, 2022

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! After all, email does have the highest return on investment of any marketing channel. With email, you can send numerous donation asks out with the click of a button.

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email Donation Tips Template 98

The MatrixFiles

MARCH 25, 2024

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake. Track progress, celebrate results.

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NonProfit PRO

JANUARY 6, 2022

From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail. Start fresh in 2022 with solutions to clean, update and enrich your donor data.

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Data Fundraising Demographics Mail 147

sgEngage

APRIL 6, 2022

And when it comes to participant communications, email is still king. . Email is a powerful tool for peer-to-peer fundraising. There are many aspects that go into effective email communications for peer-to-peer fundraising, including: . Email timing . Email timing . Email content . Overall strategy

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Communication email Fundraising Tips 104

Association Analytics

OCTOBER 10, 2022

These could be email, SEO, social media, or paid advertising. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Let’s use email as an example. Understanding this process is key.

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Analytics Marketing Taxonomy Metrics 169

Nonprofit Tech for Good

SEPTEMBER 27, 2018

Crowdfunding can be especially successful among a social-savvy demographic because a share or a like doesn’t cost supporters a cent. Over 50% of people who receive an email about a crowdfunding campaign donate. #1. These stats show what just one donor can do: On average, a donor can raise $568 through an individual crowdfunding page.

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Support Homeless Chicago Donor 265

Association Analytics

SEPTEMBER 23, 2024

No matter the staff-member, no matter the member benefit or event or email sent, each is a piece of the larger tapestry that is member engagement. It’s important to track not just what people do with you – what events they attend, what courses they take, what emails they respond to – but also what they don’t care about.

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Change Associations Demographics Track 169

Nonprofit Tech for Good

AUGUST 9, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. It is worth noting that if your nonprofit later discovers a duplicate unclaimed page for your nonprofit, you can easily delete the unclaimed page provided you have a professional email address i.e., an email address that matches your website URL.

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Linkedin Practice Nonprofit Social Media 363

Nonprofit Tech for Good

NOVEMBER 13, 2023

Understand your donors’ interests, demographics, and preferences. Reach out via email, or on social media, and ask if anyone has specialized skills (such as personal training) or runs a business (such as a bakery) and could donate their goods or services as a prize. Make the process as straightforward and as clear as possible.

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Tips Online Management Help 300

NonProfit PRO

DECEMBER 2, 2021

From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail. Start fresh in 2022 with solutions to clean, update and enrich your donor data.

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Data Fundraising Demographics Mail 130

Bloomerang

JULY 7, 2022

You should look for statistics and studies that show that some donors respond to direct mail appeals more often than they do to email appeals. A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email.

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Mail Retention Donor Practice 130

Nonprofit Tech for Good

OCTOBER 26, 2020

Given golf’s demographic and surge in popularity, golf fundraisers have emerged as an especially versatile and viable option. It’s a good idea to send an extra save-the-date—even if it’s just a quick email to past and potential participants. 3) Send save-the-dates.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Email Marketing: Sent urgent calls to action to their subscriber base, emphasizing the limited one-day window to increase the impact.

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Campaign Giving Nonprofit Google 263

Association Analytics

AUGUST 14, 2023

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. A simple first step would be to complete a time study of all your tasks to determine what you might want to automate.

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Nonprofit Tech for Good

MAY 16, 2024

It considers factors like giving history, demographic data, and communication preferences. They can also split based on demographics and communication preferences. They do so through donors’ preferred methods, like email, social media, text messages , or direct mail. The platform uses predictive analytics.

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Donation Fundraising Data Donor 277

Nonprofit Tech for Good

AUGUST 19, 2023

Finally, there are more advanced donation forms available currently that are able to pull in a combination of donor giving history, demographic information, and wealth indicators to generate a custom ask amount for every donor. You can send them personalized messages, let them spread the word on social media, and even send them email updates.

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Donation Online Giving Digital 237

Nonprofit Tech for Good

MARCH 11, 2023

Consider the following demographics: The average golfer’s net worth is over $768,000 The average household income among golfers is over $100,000 33% of golfers are top-level managers Of course, not every golfer falls into this bracket, but in general, golfers represent an affluent, influential audience.

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Fundraising Sponsor Registration Nonprofit 339

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. According to the Global Trends in Giving report , 33% of nonprofit supporters in the United States and Canada say email is the communication tool that inspires them most to give.

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Template Donation Help Raise 98

sgEngage

NOVEMBER 7, 2023

Know your target demographic. Before any appeal, ask yourself: What is your target demographic? If you have demographic data appended to your house file, you can use it to segment your best target audience for a given solicitation. How does that compare to your email respondents? Male or female? Young or old?

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Rate Data Demographics Mail 119

Qgiv

DECEMBER 14, 2023

Email fundraising offers a powerful and cost-effective way for nonprofits to reach their audiences and encourage donations. Through email marketing, nonprofits are able to quickly connect with potential donors and build relationships that last. Here are some tips for measuring the effectiveness of your email fundraising efforts.

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Association TV

DECEMBER 7, 2021

Maybe they did some market research that determined their demographic is most receptive on Monday mornings, but one of the Mondays they planned fell on a long weekend. The last thing dues-paying members want is to open up their inbox and have to sort through a bunch of emails from you. and cancel their membership.

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Content Calendar Advocacy Conference 156

Candid

DECEMBER 14, 2023

This typically means creating an exhaustive, robust library of materials, pre-launch, to get the word out on social media, email, and your website to drum up interest and support for your organization’s upcoming, exciting initiative. Candid doesn’t cut and paste suggested wording in emails or social media posts.

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Demographics Social Media Campaign Library 105

Nonprofit Tech for Good

DECEMBER 2, 2023

At Qgiv, we’ve used AI and machine learning to help detect fraud, suggest dynamic giving amounts, automate thank you emails, and more. Organizations can connect with this younger demographic of donors by ensuring their donation forms, website, and social media pages are up to date and mobile friendly.

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Trend Fundraising Donor Donation 332

Nonprofit Tech for Good

JULY 10, 2019

Also, not everyone who signed up to your email newsletter is following you on Facebook or other social media channels. For example, if you want to target younger demographics more creatively, you could try out Instagram, Snapchat or TikTok if you want to be more engaging with your message to grab their attention.

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Fundraising Social Social Media Channel 280

Byte Technology

DECEMBER 15, 2021

Perhaps you’re seeing a growth in an untapped market or demographic. Haven’t tried email marketing yet? After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. This is something you wouldn’t have paid much attention to without an analysis shining a light on it.

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Marketing Analysis ROI Goal 246

Forum One

JULY 15, 2021

our demographics and interest areas). This includes: Email databases Website analytics CRM systems Online giving platforms. Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data. Step 1: Crawl (basic personalization).

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Personal Demographics Analytics Social Media 107