Association Analytics

NOVEMBER 20, 2023

This is where establishing strong member retention strategies comes into play. This is critical for proper analysis and strategy refinement. You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more.

Retention 169

Retention Associations Professional Strategy 169

Association Analytics

OCTOBER 7, 2024

Personalized Content: Tailoring Messages for Maximum Impact Creating highly personalized content using data and AI tools is crucial for engaging members effectively. During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right?

Content 169

Content Marketing Data Strategy 169

Nonprofit Tech for Good

OCTOBER 12, 2023

However, not all social media content can grab your audience’s attention this effectively, especially with all the changes happening in the social media world. As you prepare for Giving Tuesday , look into what changes you need to make to your social media strategy to make sure your content is seen by potential donors.

Social Media 328

Social Media Content Media Giving 328

.orgSource

APRIL 10, 2023

Associations have been slow to respond to the reality of their members’ changing demographics. Some associations put power behind those words by quickly adopting strategies to expand gender, racial, cultural, demographic, and age distribution within their memberships as well as their leadership.

Build 322

Build Demographics Associations Voice 322

TechImpact

JULY 9, 2014

Offering content and information to a demographic or community while asking for nothing in return. Among the organizations polled, respondents who use blogging, social media, email, a video to bolster their marketing efforts claim their marketing campaigns are more effective than those that do not.

Content 251

Content Marketing Social Media Metrics 251

Nonprofit Tech for Good

JULY 2, 2020

Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. Build a Content Strategy. Your Instagram strategy won’t get very far without high-quality content.

San Diego 331

San Diego Fundraising Influence Profile 331

Nonprofit Tech for Good

NOVEMBER 10, 2024

But what exactly is a digital community, and how can one be effectively built? Building this type of community takes time, but with the right strategy and long-term commitment, it can transform an organization’s outreach and impact. Here’s how to get started.

Digital 322

Digital Community Build Social Media 322

Nonprofit Tech for Good

MAY 16, 2024

They are moving to more efficient and effective fundraising. They can now analyze lots of data, understand donor behavior, and tailor their strategies. This many-sided approach lets charities operate more efficiently and effectively. They can then tailor their fundraising strategies accordingly. Nonprofits can embrace AI.

Donation 246

Donation Data Fundraising Analytics 246

Pamela Grow

SEPTEMBER 25, 2024

In this guide, we’ll explain how to develop a segmentation strategy so you can personalize your messaging and reach your target audience more effectively. Any strong strategy starts with goal-setting. Demographics. Let’s get started! Define your segmentation goals. Survey your audience.

Audience 111

Audience Effective Tips Newsletter 111

TechImpact

JULY 30, 2014

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. No problem.

Analytics 223

Analytics Statistics Google Demographics 223

Candid

APRIL 25, 2023

Their mission is simple: EGA promotes just, effective philanthropy for people and the planet. The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy.

Effective 101

Effective Demographics Philanthropy United States 101

Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. Nonprofits may need to reimagine their donor engagement strategies to go beyond occasional outreach or standard fundraising appeals and forge relationships that resonate with their values and inspire continued support.

Donor 105

Donor Strategy Children Kenya 105

TechImpact

AUGUST 13, 2014

The milllennial, though, is the demographic that seems to be keeping nonprofits stumped. Why is it so difficult for nonprofits to engage millennials than any other demographic? Try adding a little bit of humor in with your Twitter strategy, it could go a long way to engaging those 82% who will share a funny tweet.

Twitter 212

Twitter Social Media Demographics Stats 212

Bloomerang

OCTOBER 30, 2024

To attract them to your cause, you can’t rely on the same strategies you may have used for Gen X or Baby Boomers. So, let’s take a moment to explore these generations and what strategies work in connecting with younger donors. Millennials and Gen Z are both nuanced demographics.

Donor 82

Donor Strategy Demographics Reflection 82

Qgiv

NOVEMBER 13, 2023

If you’re wondering how your organization can benefit from donor segmentation, this guide will help you develop your donor segmentation strategy and take your communications to the next level! Once you’ve grouped your donors into segments, you can start using them in your communication strategy. What is donor segmentation?

Effective 109

Effective Donor Guide Social Media 109

TechImpact

JULY 10, 2014

Stories from the people you serve: Content of this variety will come from the individuals, populations, or demographics your nonprofit is serving. Tell a success story to highlight the effectiveness of your nonprofit. Infographics are considered by far the most effective way for a data to be effectively communicated on the Internet.

Websites 216

Websites Generation Press Nonprofit 216

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . Implemented as part of a broader marketing strategy, events can: Grow brand awareness.

Marketing 119

Marketing Strategy Guide Sponsor 119

The Modern Nonprofit

MAY 4, 2021

Estimated Reading Time: 3 minutes Your Social Media Strategy: What You Need to Know. Looking to improve your strategy? Your posts need to cater to an identified audience, taking into account supporter demographics and their values, which should align with your organization’s mission. Here’s where to start: 1.

Social Media 111

Social Media Strategy Media Social 111

Nonprofit Tech for Good

SEPTEMBER 19, 2017

Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. Your NGO has a written social media strategy. Facebook is a must for all NGOs.

NGO 224

NGO Social Media Media Social 224

Bloomerang

DECEMBER 6, 2021

Good communication is the key to being an effective fundraiser, building strong relationships, leading well, and serving the people you’re working to help. There are several skills you need to develop to be an effective nonprofit storyteller. In this post, I’ll focus on the strategy behind telling a compelling story. .

Storytelling 113

Storytelling Develop Strategy Help 113

.orgSource

JULY 10, 2023

As the home of organizations that draw on decades of history, it’s not surprising that we love the security of time-honored strategies. Their advice about strategy, leadership, and digital business is still ahead of its time. And, the Transformational Strategies offer guidance to create the change needed for growth.

Advice 170

Advice Course Associations Change 170

.orgSource

JUNE 24, 2024

Relying on outdated patterns of member engagement, employer-based dues payments, and annual meeting revenues is the opposite of a strategy for success. In fact, it’s not a strategy at all. Seven Strategies for Change Excellence still depends on how well you get things done. But here’s the difference. Yes, that’s a tall order.

Associations 221

Associations Metrics Professional Digital 221

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

Practice 235

Practice Fundraising Guide Channel 235

.orgSource

JULY 22, 2024

We call this collection of strategies Association 4.0. Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. It is our bible for sustaining quality over time.

Associations 221

Associations Phase Exercise Leadership 221

Nonprofit Tech for Good

APRIL 2, 2023

Organizations such as Kids Help Phone have already recognized the potential of chatbots as an effective support tool on their website. Major donors are vital to any nonprofit fundraising strategy and it’s critical to keep track of major donor information so you can identify the right people for the right campaigns.

Tools 359

Tools Fundraising Analytics Analysis 359

.orgSource

JANUARY 8, 2024

EI skills can help IT professionals take their communications and leadership ability to new levels of effectiveness. Self-regulation— or learning to effectively manage conflict, challenges, and stress is critical in fast-paced digital environments. Motivation— supports developing strategy, setting goals, and staying focused.

Technology 221

Technology Skills Leadership Awareness 221

Nonprofit Tech for Good

JANUARY 10, 2022

Typically it makes sense to control as much of the campaign as possible and until November 2021 when Google changed the Google Grants program there was not a reason to use the Maximize Conversions Bidding Strategy instead of Manual bidding. If you are bidding on dozens or hundreds of long-tailed keywords this can be a very effective strategy.

Google 341

Google Grant Guide Nonprofit 341

.orgSource

JANUARY 9, 2023

They are wise stewards of our resources and visionaries who identify strategies for future growth. The matrix is a diagram that helps the board outline its current characteristics, pinpoints gaps in demographics or talent, and identifies what skills are needed in the future. How would you describe your board’s performance?

Mentoring 221

Mentoring Director Associations Professional 221

.orgSource

DECEMBER 26, 2023

During 2023, I’ve written extensively about all things tech, from digital transformation to MarCom strategies, and more recently AI. podcast Sharon Rice,org Source Director of Business Strategy , and I talked about these shifting dynamics. Changing member demographics adds to the complexity.” In a recent Association 4.0

Associations 221

Associations Skills Culture United States 221

.orgSource

FEBRUARY 27, 2024

An analog mindset won’t produce effective solutions. Pull the board out of the weeds and train their focus on strategy, where it belongs. Our board’s primary role is fiduciary, and they also guide our strategy. After we identify our strategy together. It’s not just a question of demographics.

Digital 221

Digital Build North Carolina Attitude 221

ASU Lodestar Center

OCTOBER 6, 2021

As stated by the National Council of Nonprofits , embracing DEI as an organizational value will provide positive outcomes in direct services and capacity building, but if those strategies are not relevant to the individuals and communities they serve, impact will not reach its full potential.

Strategy 98

Strategy Help Demographics Arizona 98

Candid

MARCH 28, 2024

Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. Among organizations that did not share demographic data, 65% were unaware that this section of their profile was incomplete.

Demographics 59

Demographics Data Support Profile 59

.orgSource

APRIL 8, 2024

Punks and Pinstripes is an executive network for two demographics. Are you comfortable being disliked to be effective? We can be more impactful and fulfill our mission more effectively. Approaching confrontation with positive intent makes it less intimidating and more effective.” Here’s how Greg describes the group.

Associations 251

Associations Alternative Industry Articulate 251

Greater Giving

JUNE 30, 2021

Updated strategies turns that focus toward a transformative relationship that leads donors through an engagement journey designed to build a stronger bond between them and the nonprofit. Check out Greater Giving’s webinar “From Virtual to Hybrid-Planning into 2021 and Ahead” with Samantha Swaim of Swaim Strategies.

Strategy 97

Strategy Fundraising Virtual Method 97

Nonprofit Tech for Good

AUGUST 9, 2021

Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. 1) Set up and prioritize LinkedIn Pages in your social media strategy. Finally, prioritize your LinkedIn Page in your overall social media strategy and commit to posting regularly. LinkedIn Pages.

Linkedin 359

Linkedin Practice Social Media Sponsor 359

Nonprofit Tech for Good

JUNE 29, 2014

By sharing other’s content, you can effectively engage and inspire your followers. Google+ Insights will help your nonprofit get a clear understanding of what kind of content your followers engage with most as well as their demographics. Curate good content through sharing. Tag other pages in your poststo foster good will.

Google 237

Google Practice YouTube Social Media 237

Forum One

JANUARY 26, 2024

How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines? SEO strategies and approaches continue to shift and evolve year after year. How effective can it be alongside generative AI?

International 94

International Strategy Search Structure 94