10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness
TechImpact
JULY 16, 2014
Image courtesy of Fundraiser Help. In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” How can your nonprofit’s next email campaign avoid the trash bin, and improve its open and click-through rates? Generation demographic.
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