Remove Demographics Remove Effective Remove Images Remove Rate
article thumbnail

10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

Image courtesy of Fundraiser Help. In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” How can your nonprofit’s next email campaign avoid the trash bin, and improve its open and click-through rates? Generation demographic.

Donor 237
article thumbnail

Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. However, this is not a universal rule.

Practice 230
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Instagram for Nonprofits: 21+ Essential Strategies for Social Impact

Whole Whale

For instance, the World Wildlife Fund (WWF) effectively uses both its main Instagram account and the personal accounts of its ambassadors and influencers to reach broader audiences. According toinstagram data, Reels see an average reach rate of 30.81% (that’s double the reach rate of other content formats).

Impact 98
article thumbnail

Hire Fresh Talent—But Before You Shop, Check the Fridge

.orgSource

The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% This is often more cost-effective, especially when you add the benefit of the goodwill surrounding a promotion. On the other hand, don’t use filters to enhance your image. According to a survey by LinkedIn, 61% of U.S.

article thumbnail

12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit. Organizations such as Kids Help Phone have already recognized the potential of chatbots as an effective support tool on their website.

Tools 357
article thumbnail

Closing racial wealth gaps with community land trusts 

Candid

Increasing homeownership rates to close the racial wealth gap One of the biggest drivers of family wealth is homeownership. Yet, the Black homeownership rate is about 30 percentage points lower than the white homeownership rate, a gap that has not narrowed substantially in the last 20 years.

article thumbnail

5 Innovative Digital Strategies to Boost Association Revenue

fusionSpan

According to the 2024 Membership Marketing Benchmark Report , 49% of individual membership organizations use paid digital advertising, with 21% considering it highly effective for recruitment. A slow-loading website frustrates users and increases your bounce rate. Here’s how to maximize this opportunity: Leverage targeting features.