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Fundraising Success Starts With Good Data

NonProfit PRO

From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail. Be on your way to fundraising success and download our catalog today!

Data 147
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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” But Facebook has a lot more information about its users than the relatively blunt demographics that your database can provide. There are lots of possiblities.

Charity 332
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Fundraising Success Starts With Good Data

NonProfit PRO

From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail. Be on your way to fundraising success and download our catalog today!

Data 130
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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

These include direct mail, phone calls and messages, and in-person solicitations. Download free resources including Cheat Sheet: ChatGPT Prompts for Fundraisers, Guide to AI, AI for Nonprofits: 15 Ways to Raise More, and webinars on AI’s impact on giving trends and Keela’s AI Fundraising Tools. Segment your donors.

Donation 278
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. By dividing donors into groups based on characteristics like giving history, engagement level, demographics, and interests, nonprofits can tailor their messaging and approach to each segment’s preferences and motivations.

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How Data Can Improve Your Nonprofit’s Response Rates

sgEngage

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Know your target demographic. Male or female? Young or old?

Rate 119
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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. Donor demographics . Were you under budget or over? . When looking at your budget, don’t forget to calculate all of the costs that went into running the campaign! Number of new donors acquired .