NetWits

AUGUST 2, 2012

Yet including corporate donors in your fundraising mix is a critical strategy. Begin to think like a corporate entity – understanding investment and return, consumer demographics and buying patterns. Using a service like Profile Builder can use public information to help you create this segmentation of your donors. What to do?

Social Media 209

Social Media Donor Media Social 209

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. These include direct mail, phone calls and messages, and in-person solicitations. It’s changing how we identify potential donors and set targets.

Donation 262

Donation Fundraising Data Donor 262

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

Template 98

Template Donation Help Raise 98

NonProfit PRO

MAY 16, 2023

A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.

Giving 298

Giving Mail Gift Studies 298

Bloomerang

MAY 26, 2021

So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. Options could include: Direct mail.

Donor 130

Donor Program Tips Channel 130

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Fundraising 243

Fundraising Practice Guide Campaign 243

NonProfit PRO

JANUARY 6, 2022

Start fresh in 2022 with solutions to clean, update and enrich your donor data. From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail.

Data 147

Data Fundraising Demographics Mail 147

Bloomerang

MAY 3, 2021

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Only 6 out of 10 ongoing donors renew.

Action 133

Action Donor Fundraising Tips 133

Bloomerang

NOVEMBER 1, 2024

Today, you must segment donors by their passions , not by how much money they give. This is accomplished by using what donors show and tell you to uncover their identities , rather than simply grouping traits into broad-brush personas (e.g., Begin thinking of donors as beneficiaries too. Stop sending one size fits all messages.

Tips 114

Tips Strategy Volunteer Donor 114

CauseVox

DECEMBER 5, 2024

By using community-driven fundraising techniques, such as peer-to-peer fundraising , making phone calls, sharing the campaign online, connecting you with prospective donors, or using their community connections to broaden your campaign’s scope, your board can kickstart the fundraising efforts.

Campaign 103

Campaign Giving Strategy Donor 103

Bloomerang

APRIL 6, 2021

All this fundraising definitely involves sending appeals to your donor base. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. This type of campaign uses a combination of various digital methods and/or direct mail. . Direct Mail. Social media.

Mail 81

Mail Channel Fundraising Strategy 81

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. Direct mail can obviously be interacted with physically in ways digital materials can’t.

Mail 94

Mail Campaign Course Digital 94

TechImpact

JUNE 18, 2014

While every social platform has different audience demographics, the most common misconception is that everyone on social media is very young. According to a recent Pew report the fastest growing demographic on Twitter is individuals 40-55 years of age. Direct mail is enough. Direct mail is enough.

Social Media 177

Social Media Media Social Nonprofit 177

NonProfit PRO

DECEMBER 2, 2021

Start fresh in 2022 with solutions to clean, update and enrich your donor data. From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail.

Data 130

Data Fundraising Demographics Mail 130

TechImpact

JULY 15, 2014

Whether they be donors, employees, volunteers, partners, sponsors just someone who likes to read your blog, nonprofits are leveraging technology to allow the public a looking glass into the inner working of their organizations. Image courtesy of Nonprofit Information. How can your nonprofit use technology to become more transparent?

Tech 210

Tech Nonprofit Volunteer Social Media 210

TechImpact

JULY 29, 2014

My CRM will change the way we communicate with donors and constituents. Because your CRM will soon have a detailed history of all the interactions you’ve had with your donors, your nonprofit will know exactly when and how to interact with specific constituents. My CRM will make interactions with donors and constituents more meaningful.

Effective 152

Effective Demographics Interaction Donor 152

Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic. Selecting a reputable online fundraising platform that enables you to connect with your donors in a meaningful way is critical.

Virtual 270

Virtual Personal Fundraising Tips 270

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

Donation 215

Donation Online Giving Digital 215

Byte Technology

SEPTEMBER 29, 2015

Communication managers for non-profit organizations often find themselves struggling with one inherent problem of fundraising: determining what avenues and channels best attract the different elements of a varied demographic base. For ages 55 and older, direct mail—in the form of ad flyers, brochures, pamphlets etc.

Donor 100

Donor Demographics Social Media Channel 100

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

Donor 98

Donor Data Database Demographics 98

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

Donor 94

Donor Audience Social Media Survey 94

Allegiance Group

FEBRUARY 14, 2023

Donors are your nonprofit’s greatest resource. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% Additionally, retention rates for first-time donors declined from 25.3% year over year.

Mail 52

Mail Donor Strategy Files 52

Qgiv

NOVEMBER 13, 2023

Nothing makes a donor feel recognized and appreciated quite like personalized communication from your organization. But the more donors your nonprofit recruits, the more challenging it can be to provide those individualized connections. What is donor segmentation? How can your organization use donor segments?

Donor 99

Donor Effective Guide Nonprofit 99

sgEngage

JULY 18, 2024

Donor profiles are not reserved only for large nonprofits with thousands of donors and prospects. In five easy steps, even small shops can make a donor profile that provides powerful insights using data from just a few donors. A donor profile is a description of the type of person most likely to donate to your nonprofit.

Profile 105

Profile Donor Gift Database 105

NetWits

DECEMBER 2, 2010

However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email. In today’s competitive fundraising environments, it is all the more important to treat each donor as if they are the most important person to your organization (because they are).

email 149

email Marketing Mail Communication 149

Bloomerang

AUGUST 30, 2021

Here are a few 2021 key findings from the report to help us retain and upgrade nonprofit donors: . Giving was unevenly directed; donor perceptions of greatest need had an impact. Giving was unevenly sourced; wealthier donors were more insulated from pandemic effects. New donors were up by 18.5%. adjusted for inflation).

Donor 130

Donor Giving Retention Nonprofit 130

Bloomerang

DECEMBER 19, 2023

All donors are not created equally. Some donors can cost a great deal to acquire, and then only make one gift before lapsing. Where can you find your most generous donors and prospective donors? Get to know your donors’ giving habits Bloomerang bakes Predictive Giving Insights into the platform.

Donor 105

Donor Gift Student Fundraising 105

Qgiv

AUGUST 23, 2024

And one of the most powerful ways to achieve this is by using donor segmentation to communicate more directly with your supporters. A message that resonates with long-term, repeat donors will fall flat with a lapsed donor. Where are your donors located? But geographic donor segmentation isn’t just for large organizations.

Donor 100

Donor Tips Raise Culture 100

3rd Sector Labs

MAY 14, 2014

So, add the term ‘fundraising’ and you understand that we are talking about donor or constituent related data that helps us to understand who our prospective donor is and how we can develop the best relationship possible in order to maximize giving over the course of a campaign or a lifetime. Sounds worthwhile, right?

Analytics 170

Analytics Fundraising Data Database 170

NetWits

JULY 13, 2011

Engage with volunteers, donors, prospects, advocates and members directly about what they want or need from your organization. You should consider surveying your current constituents online usage habits and review public ally available data about Twitter demographics in order to determine with whom it may help you connect.

Twitter 256

Twitter Nonprofit Social Media Social Network 256

sgEngage

NOVEMBER 7, 2023

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Know your target demographic. Male or female? Young or old?

Rate 118

Rate Data Demographics Mail 118

Bloomerang

APRIL 22, 2021

I leafed through my stack of mail the other day, and there it was: another colorful, overfull packet from Treesavers International (not the nonprofit’s real name). For the record, this was the third packet (all largely the same donor appeals) that I received from Treesavers in the last 12 months. And I didn’t give.

Donor 90

Donor Stats Mail Conservancy 90

Greater Giving

APRIL 16, 2021

Whether it’s sending out an ask, an update on a project, or a thank you letter, a nonprofit’s message isn’t effective unless it reaches the right donor at the right time. Reaching out to a selected group of donors can sometimes miss the mark and not make it to the intended audience. What is Donor Segmentation?

Donor 80

Donor Communication Strategy Phase 80

Qgiv

SEPTEMBER 4, 2024

Your donors are the key to your organization’s success–which is why the relationships you build with your donors are so important! To create the best donor retention strategies for your organization, understanding the donor cycle is crucial for transforming your efforts into success.

Donor 77

Donor Guide Retention Relationship 77

Nonprofit Tech for Good

SEPTEMBER 24, 2011

Gen X is big on blogging, e-mail, and social networking. Donors over 40 appreciate a strong website and an e-newsletter. To access everyone across all demographics, your nonprofit must utilize many different tools. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets.

Online 193

Online Nonprofit Social Media Social Network 193

Nonprofit Tech for Good

SEPTEMBER 26, 2011

Gen X is big on blogging, e-mail, and social networking. Donors over 40 appreciate a strong website and an e-newsletter. To access everyone across all demographics, your nonprofit must utilize many different tools. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets.

Online 193

Online Nonprofit Social Media Social Network 193

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. Are you looking for meaningful ways to build relationships with donors and sponsors? Are you trying to attract more corporate partners?

Fundraising 246

Fundraising Practice Tips Sponsor 246