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What is Donor Relation Management?

sgEngage

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. By solidifying a methodology for donor management, nonprofit organizations can optimize donor investment and engagement and identify areas for growth.

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5 Tips to Optimize Your Healthcare Organization Website

sgEngage

Dive into your constituent data to understand your audience’s demographics. Should you use buttons and links on your homepage to direct visitors to your internal directory or research library? Consider your own user pathways and design your site to facilitate a faster transfer of information. Tell your organization’s story.

professionals

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

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4 Tips to Optimize Your Healthcare Organization Website

sgEngage

Consider your audience’s demographics and group audience members based on shared characteristics. Should you use buttons and links on your homepage to direct visitors to your internal directory or research library? Consider your own user pathways and design your site to facilitate a faster transfer of information.

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The Beginner’s Guide to Nonprofit Fundraising Platforms

Qgiv

While there are plenty of options available for different purposes, nonprofit tools help organizations do things like connect with their donors, plan events, run campaigns, collect donations, and cultivate strong donor relationships. Once you’ve organized your donor data, you can use marketing tools to connect with your donors.

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Nonprofit Membership Software: Compare 10+ Top Tools

Bloomerang

These solutions are similar to constituent relationship management systems (CRMs) but they manage member information rather than donor information. Store details about members’ demographics, professions, locations, networking connections, and more. . Identify your most engaged members and explore members’ giving capacities as donors.