The Fundraising Authority

SEPTEMBER 7, 2022

The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. Who qualifies as a major donor prospect for your organization? As you are looking for donors to make contact with and insert into your fundraising funnel, you don’t want to waste time. Good major donor prospects…. #1

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Guidelines Donor Organization Profit 312

NonProfit PRO

MARCH 13, 2023

Fundraising boils down to two simple things: finding new donors and keeping existing ones. Even better, the golfer donor represents an affluent, influential demographic that you want represented in your organization’s donor database. Great news—golf tournaments are avenues to successfully do both!

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Donor Guide Free Demographics 246

NonProfit PRO

JUNE 29, 2022

They explore how nonprofits should analyze data and trends in giving, as well as exploring a nonprofit's donor segments and demographics in order to better engage donors.

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Voice Trend Donor Data 246

NonProfit PRO

AUGUST 22, 2022

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Order your report today and receive 500 free donor leads!

Donor 246

Donor Demographics Files Audience 246

NonProfit PRO

SEPTEMBER 30, 2022

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Order your report today and receive 500 free donor leads!

Donor 246

Donor Demographics Files Audience 246

NonProfit PRO

MAY 9, 2022

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Order your report today and receive 500 free donor leads!

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Donor Demographics Files Audience 246

NonProfit PRO

APRIL 23, 2024

“The Missing Middle: Part Four” report from Sea Change Strategies provided insights on the often neglected mid-level donor segment.

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Donor Report Strategy Change 279

NonProfit PRO

AUGUST 23, 2022

As nonprofits become more dependent on larger donors, the more fundraisers know about them, the better. And, research shows they may have some traits that fundraising professionals should know about.

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Donor Fundraising Professional Research 290

NonProfit PRO

MAY 12, 2023

So, how can nonprofits connect with this growing demographic? And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+.

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Causes Demographics Donor Tips 262

Nonprofit Tech for Good

SEPTEMBER 3, 2017

11) 45% of donors give to nonprofits, NGOs, and charities located outside of their country of residence. Online giving technology – combined with access to a 24/7 global news cycle and more affordable international travel – has led to an increase in donors with an empathetic worldview. Source: Pew Research Center.

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Demographics Trend Technology Change 244

NonProfit PRO

APRIL 28, 2023

The average age of donors is 65. If you were in a meeting with a prospective donor for a major or planned gift, what would you do if you did detect cognitive decline? An estimated one in nine people age 65 and older has Alzheimer’s disease.

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Donor Gift People Demographics 277

NonProfit PRO

JANUARY 31, 2023

As the demographics shift, younger generations require more personal and causal connections for their philanthropy. Here is how organizations can position themselves to encourage donors to give year-round. For this reason, Giving Tuesday has become ineffective.

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Giving Demographics Philanthropy Donor 328

NonProfit PRO

JANUARY 31, 2025

Learn practical techniques for leveraging geographic information system (GIS) technology to pinpoint donor demographics, tailor outreach campaigns, and maximize fundraising impact through targeted engagement.

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Fundraising Demographics Technique Map 130

NonProfit PRO

MAY 18, 2022

This combined demographic is highly philanthropic and very relational, and they live and breathe inside the digital world. In this edition, we talk about Millennials and Gen Z's, and how critical they are to the future of EVERY single nonprofit. Want to learn how to connect? We have answers for you inside of this month’s ZGIVE INSIDER!

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Generation Donor Demographics Digital 264

NonProfit PRO

OCTOBER 17, 2024

Engaging new donors who will volunteer is a major challenge. Here are some strategies to connect with Gen Z donors and keep them involved.

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Donor Volunteer Challenge Strategy 242

NonProfit PRO

APRIL 15, 2024

Here's how to refresh your look to hook the next generation of donors. Gen Zers are drawn to authentic, visually appealing brands.

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Donor Generation Demographics 246

NonProfit PRO

MARCH 22, 2024

If someone asked about your nonprofit's donor's experience, what would you say? Here are tips to get to know your donors and have an answer.

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Donor Question Tips Experiment 262

NonProfit PRO

MAY 23, 2023

Nonprofits that aren’t already diversifying their donors need to figure out how to do so. With the donor pool shrinking, and the number of donations following behind, nonprofits need a new approach to replenish their donor lists. is now more diverse than ever.

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Donor Campaign Test Donation 254

sgEngage

NOVEMBER 18, 2024

Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. These are typically favored by high-wealth donors interested in estate and tax planning.

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Program Giving Gift Donor 104

NonProfit PRO

APRIL 22, 2024

Here are five ways fundraisers can capture the passion and attention of these donors. Gen Z is poised to be exceptionally generous.

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Donor Generation Attention Nonprofit 246

NonProfit PRO

JULY 10, 2023

AI is set to become increasingly helpful, but when it comes to fundraising, there is no substitute for the voice of your donors. Here is how to connect on a heart level with donors using primary research.

Voice 246

Voice Research Donor Fundraising 246

Candid

JULY 9, 2024

nonprofits are engaging with demographic data about their staff, leadership, and board members—but what does quality demographic data look like? A study we recently conducted on behalf of Candid found that, in line with previous research , nonprofits are using demographic data to inform their work and sharing it.

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Demographics Data Issue Question 105

Nonprofit Tech for Good

JULY 15, 2020

Bitcoin is perhaps the fastest and most tax-efficient way for donors to support nonprofits, but not all nonprofits should accept cryptocurrency. Young Donors: 35% of Millennials bought crypto in 2019. Young Donors: 35% of Millennials bought crypto in 2019. Where do charities find cryptocurrency donors? Give them options.

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Fundraising Nonprofit Guide Reddit 312

NonProfit PRO

SEPTEMBER 23, 2022

See how your Insights Brief groups your donors/prospects into immediately usable lifestyle segments. Learn which personality types are your best and worst donors and how to tailor content to them. Better understand the core demographics and interests of your donors. See how your model performs.

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Action Model Tips Free 246

sgEngage

NOVEMBER 5, 2024

To get the attention of your donors and increase their engagement, you can make your impact report come to life. Here are six best practices for creating an effective digital impact report that truly reflects your organization’s mission and accomplishments, with a goal of increasing donor engagement.

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Digital Impact Practice Report 116

Candid

NOVEMBER 11, 2021

Rather than create yet another custom reporting requirement for applicants and grant recipients, Mott is helping to lead a growing movement of grantmakers who use the ready-made and scalable demographic profile reporting within Candid’s GuideStar tool. GuideStar provides a platform where all U.S.

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Demographics Data API Aggregator 105

NonProfit PRO

NOVEMBER 28, 2023

Here are three key findings from the report and how your nonprofit can begin to overcome the associated hurdles to reaching new demographics to support your cause. The Indiana University Lilly Family School of Philanthropy released “The Giving Environment: Giving Trends by Race and Ethnicity” report.

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Trend Indiana Giving Report 286

Nonprofit Tech for Good

FEBRUARY 6, 2020

A single donor donated $56 million worth of Bitcoin to 60 nonprofits at the start of 2018 – on Reddit! So making a donation in cryptocurrency to a 501(c)3 is similar to a stock donation, meaning the donor does not pay capital gains tax and can write it off on their taxes. Myth 3: Bitcoin donors are more likely to be criminals.

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Fundraising Nonprofit Donation Donor 362

Bloomerang

NOVEMBER 8, 2021

Have you developed nonprofit donor personas? If so, I recommend moving away from those donor personas and toward donor identities instead. . Think about it: Those personas may have been carefully crafted—Soccer Mom, Busy Businessman, Widow, Millennial—but those personas only touch on a small part of your donor’s identity.

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Donor Nonprofit Demographics Fundraising 130

Nonprofit Tech for Good

DECEMBER 5, 2020

On top of the influx of donations that come in on Giving Tuesday, there are still many donors looking to donate to year-end fundraising campaigns. The guide includes an easy-to-follow timeline, the two email segments you should use, and expert tips on how to include design elements, engage donors, and write efficient calls-to-action.

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Resource Fundraising Nonprofit Template 331

Candid

JANUARY 14, 2025

Candid nonprofit profiles showcase data provided by the nonprofits themselvesinformation that can help donors discover organizations aligned with their values and review key programmatic and operational detailsin an at-a-glance format. Theyre a central resource for savvy donors looking to make a difference.

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Profile Nonprofit Search Charity 87

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. For those new to direct mail , it’s “the process of writing, designing, printing, and distributing hard copy requests for funds to your donors and/or prospective donors.”. But what about people who say that direct mail isn’t worth the investment?

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Mail Retention Donor Practice 128

sgEngage

NOVEMBER 27, 2024

Online fundraising has become a popular option for organizations since it allows access to a wider donor base that can support their mission regardless of location. Online fundraising opens the door to a range of creative ways to connect with potential donors. It’s also how donors prefer to support.

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Online Fundraising Support Digital 98

Nonprofit Tech for Good

MARCH 4, 2023

Consider your target donor audience as well as the constituents you serve. First ask yourself, what demographics do these stakeholders fall into? While social media is a great way to keep your existing supporters and donors updated, it’s also an incredible way to make new connections. 3) It’s a great relationship builder.

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Social Media Media Social Nonprofit 330

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. They can now analyze lots of data, understand donor behavior, and tailor their strategies. Predictive analytics helps organizations expect donor behavior.

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Donation Fundraising Data Donor 247

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. 4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention.

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Tools Fundraising Donor Analytics 359

Nonprofit Tech for Good

OCTOBER 12, 2023

As you prepare for Giving Tuesday , look into what changes you need to make to your social media strategy to make sure your content is seen by potential donors. Choose your social media platforms based on your supporters’ demographics and the demographics of supporters you want to attract. And don’t worry!

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