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I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of SierraLeone. It links to a donation landing page.
Stories are important because they bring you more awareness and in turn, more donations. Connection plot - This plot is about people who develop a connection across a divide—racial, class, ethnic, religious, demographic, etc. A crowdfunding website allows you to tell your story and take donations. Include a video.
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