Is “Ambient Data” from Social Media Channels Useful for Funders?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 19, 2013
We identified two potential challenges for foundations to make use of this data: The data itself can be biased because it comes from a sampling of people who use social media or what some called a “self-selection bias,” so the data may not be representative of a total population – only specific locations or demographics.
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