.orgSource

SEPTEMBER 17, 2024

You may not want to be the first to dive into the newest digital trends. We interviewed association executives who were early adopters of both digital thinking and systems. When the storm was over, the CEOs we featured, who were already digital leaders, had arrived safely on the other side. I’ll offer a caveat.

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Digital Associations Guinea North America 221

Byte Technology

DECEMBER 15, 2021

The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.

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Marketing Analysis ROI Goal 246

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives.

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Digital Life Data Skills 221

.orgSource

SEPTEMBER 5, 2023

Is digital transformation dead? At this point, any group missing the digital gene is probably extinct. The focus has gone beyond whether or not you will have digital platforms. The focus has gone beyond whether or not you will have digital platforms. Well, for the majority of organizations, the transformation is over.

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Trend Digital Gartner Virtual 221

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

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Marketing Fundraising Nonprofit Social Media 208

.orgSource

FEBRUARY 27, 2024

In the digital era, this repetitive thinking is even more toxic. The speed and agility required for problem-solving in fast-paced markets don’t leave room for wobbly positions or indecision. Generate Diverse Ideas and Opinions Trust is also foundational to a newer requirement for success in the digital era.

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Digital Build North Carolina Attitude 221

.orgSource

FEBRUARY 6, 2023

Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. Digital transformation allows organizations to aggregate information across systems. Going 100 percent digital allowed us to get a 360-degree view of our constituents.

Experiment 44

Experiment Marketing Game Gartner 44

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

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Content Strategy Marketing Data 169

Fast Company Tech

MARCH 17, 2025

One demographic that seems particularly susceptible to sports betting addiction, according to the Intuit Credit Karma study, is Gen Z37% of whom reported being addicted. Thats 14% more than the number of respondents across all age demographics claiming to be addicts.

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Studies Adobe Children Demographics 128

.orgSource

APRIL 10, 2023

Associations have been slow to respond to the reality of their members’ changing demographics. Some associations put power behind those words by quickly adopting strategies to expand gender, racial, cultural, demographic, and age distribution within their memberships as well as their leadership.

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Build Demographics Associations Culture 322

Fast Company Tech

MARCH 18, 2025

Uptown Funk was blaring on digital music outlets, Snapchat filters were laid over every selfie, and hoverboards were all the rage. Just like marketing leaders had to establish their digital campaigns values, HR pros now need to demonstrate how their tech-forward people programs drive business results. The good news?

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ROI Channel Measure Metrics 79

Allegiance Group

NOVEMBER 1, 2024

Much has changed in fundraising and marketing. To keep up with current donors and recruit next-generation supporters, you must have a digital presence. Of course, the digital landscape evolves constantly and rapidly. Just the term “digital landscape” can be overwhelming. After all, they’re the ones most likely to give.

Digital 52

Digital Media Build Social Media 52

The MatrixFiles

MARCH 25, 2024

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake. Track progress, celebrate results. Keep tweaking.

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Generation Registration Associations Track 264

Nonprofit Tech for Good

JULY 12, 2020

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. Demographics and networks are important, and golf’s demographic tends to include high-capacity donors with powerful networks. 6) Offer digital sponsorship opportunities. 1) Focus on audience.

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Fundraising Hosting Lesson Learning 280

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 1) Listen to the podcast with Facebook Ads expert Adrian O’Flynn.

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Charity Facebook Test Profit 331

Bloomerang

AUGUST 29, 2022

At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest.

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Digital Program Tips Nonprofit 134

Nonprofit Tech for Good

DECEMBER 5, 2020

Use these 16 free email templates to create an efficient email marketing strategy that will seamlessly steward newly-acquired Giving Tuesday donors to your next campaign, and appeal to supporters who didn’t participate in Giving Tuesday. 2) Email Templates for Giving Tuesday Through Year-End. 3) Year-End Email Appeals That Are Sure to Flop.

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Resource Fundraising Nonprofit Template 331

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving.

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Donation Online Giving Digital 202

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

FEBRUARY 6, 2020

43% of millennials trust the crypto markets more than stock markets, 71% of millennials would invest in cryptocurrency – making it a valuable source of diversification for nonprofits donor base. Practicing good digital hygiene for cryptocurrency is similar to good digital hygiene for your bank account or other important accounts.

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Fundraising Nonprofit Donation Donor 362

TechImpact

AUGUST 26, 2014

Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. We’ve talked in the previous blog posts about the importance of mobile to your nonprofit’s digital content marketing future. We know our audiences are out there on social media.

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Social Media Stats Audience Media 250

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. What is Event Marketing? Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Why is Event Marketing Important?

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Strategy Marketing Guide Sponsor 119

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. Race Forward’s digital footprint now includes four main properties, including Colorlines , a daily news site. The environment is always changing.

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Online Nonprofit Hunger WordPress 241

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Legend: 30% BLUE: Partnerships with Corporate & Digital Platforms Partnerships played a critical role in extending reach and credibility.

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Campaign Giving Nonprofit Google 239

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. Did one kind of marketing or social media post have more success than others? 2) Brainstorm.

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Fundraising Nonprofit Ideas Causes 345

TechCrunch

MAY 3, 2022

Its main marketing channels thus far have been social media marketing and the use of game ad networks. For Truist, the opportunity to reach a coveted – and difficult to reach – younger demographic was appealing. As evidence of that increased digital focus, Truist earlier this year shuttered dozens of physical branches. .

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Demographics Game San Francisco Charlotte 105

Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If you are not tapping this Instagram market, you may be leaving a lot of potential on the table. Marketers are doubling down on Instagram Stories popularity with ad spend as well.

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Donation Money Raise Ideas 279

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Integrating Marketing Channels . Analyzing Marketing Results.

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Donor Digital Marketing Nonprofit 75

Bloomerang

NOVEMBER 1, 2024

Maybe you relied on your database manager, digital fundraising specialist, or volunteer coordinator. We know a lot more about psychology, neuroscience and behavioral economics than we did in the past, and the more you incorporate science into your marketing, the more your supporters will feel your messaging resonates with them.

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Tips Strategy Volunteer Donor 114

.orgSource

JUNE 24, 2024

And, without guidance, trying to keep pace in an unpredictable digital market can be a frustrating exercise. The competitive landscape is crowded, the workforce has shifted, and digital skills are the norm. We view HEART as the foundation for all digital initiatives and as a key ingredient for sustaining excellence.

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Associations Professional Leadership Skills 221

Nonprofit Tech for Good

OCTOBER 26, 2020

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. Given golf’s demographic and surge in popularity, golf fundraisers have emerged as an especially versatile and viable option.

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Fundraising Sponsor Registration Websites 290

Achieve

JANUARY 31, 2022

Your eyes are going dry, your neck is cramping and you feel as if you’ve scrolled past every digital advertisement under the sun. digital fatigue. . Digital fatigue is a general state of disenchantment or disconnection that can arise after too much digital engagement. multichannel marketing strategy.

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Communication Digital Tips Nonprofit 105

AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . It’s possible to effectively market your event while sticking to a budget, it just takes a little planning. Developing Your Event Marketing Plan.

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Marketing Social Media Sponsor Virtual 105

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. If you are considering creating a group for mass marketing reasons, its likely that another organization or individual has beat you to it.

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Linkedin Practice Nonprofit Social Media 361

TechCrunch

JULY 27, 2021

In between A/B testing, customizing targeted ads and formatting for different digital platforms, some design teams are tasked with campaigns that include thousands of images, videos and other visual content. million led by Emergent Ventures to launch in the United States and expand in other markets.

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Campaign Team Marketing Create 100

.orgSource

JULY 22, 2024

The.orgSource paper, Pathways to Organizational Excellence , presents a blueprint for meeting the challenges of digital markets. Support Digital Transformation : Integrating digital strategies throughout the organization to streamline operations, enhance member experiences, and improve decision-making. playbook.

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Associations Leadership Exercise Phase 221

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. The end of the year is a critical time for nonprofit fundraising.

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Fundraising Practice Guide Campaign 238