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Virtual Fundraising: 5 Tips for Moving In-Person Auctions Online

Nonprofit Tech for Good

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic.

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A Step-by-Step Approach to Personalization

Forum One

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 101
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Gain Unique Insights and a Model Freeā€¦ Plus 9 Action Tips!

NonProfit PRO

Learn which personality types are your best and worst donors and how to tailor content to them. Visualize the usefulness of targeting different geographic areas. Better understand the core demographics and interests of your donors. See how your model performs. Obtain 9 easy-to-implement Action Tips.

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Inferring Gender for Personalized Ads on Social Media

Cloud 4 Good

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter ā€“ over 90% of the individuals are classified as male within the social platform. How Inferred Demographics Can Skew Analytics.

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

These include direct mail, phone calls and messages, and in-person solicitations. Artificial intelligence is also changing how we personalize donor experiences and maximize donations. It predicts outcomes and personalizes interactions with prospective donors. Personalized requests are crucial.

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An Open Source Website Personalization Tool for Mission-Driven Organizations

Forum One

An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors. When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement.

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6 Tips to Help Manage Prizes for Your Nonprofit Online Silent Auction

Nonprofit Tech for Good

Online silent auctions help non-profits raise funds effectively without having to organize a full-scale in-person event. Understand your donors’ interests, demographics, and preferences. By doing so, you can choose prizes that appeal to them personally. Supporters simply need a mobile or desktop device to participate.

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