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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

If you don’t know, I suggest you go test your own “Donate” button right now to find out. Which sounds better? Social Media Plan mapping out stories, evergreen content, and other pieces that are on brand for your organization, so there’s always something interesting and relevant for the donor online. Map it out.

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Redesigning NTEN.org: of Card Sorts and Site Maps

NTEN

We're going to make sure our site architecture is sound before we worry about making it purty. Rebecca Sherrill, our Information Architect at Beaconfire, has written a terrific synopsis of that process , with definitions, a walk-through of the process, and an overview of the findings. The story so far: We started with a card sort.

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Testing Your Donation Form Part 3: Wrangling Guinea Pigs

Connection Cafe

Note: This is the third in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In part one , we discussed why you should test your website and part two outlined designing your test. I’ve seen similar results in my testing.

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New on SSIR: Innovating at the Speed of Communities

Amy Sample Ward

Just as those core elements of communities help them operate in an agile, flexible way; there are core elements of the community-driven model that institutions can employ, including: Let the community drive : As the organization/institution, you can provide the map, the gas, and even the car, but the community needs to be the driver.

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Kid-Tested, Hipster-Approved: How Austin’s Thinkery Curated a Whole New Audience.

Connection Cafe

When I attended, the theme was “Inkery”, so besides getting access to all the standard interactive exhibits, I was also able to get a caricature drawn, get ‘inked’ at a squid dissection, get a henna tattoo, decorate a sugar cookie with natural food dyes, and enjoy light snacks and drinks – all while a DJ mixed top tracks over the sound system.

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Navigation by Recommendation: Lessons Learned from a Little Experiment

Museum 2.0

Do you interrogate the map? People who didn't want to do it saw it as a test. I could see a great online campaign, map series, or touchscreen interactive where you can browse people and their recommendations. Test out a "by visitors for visitors" version. How do you find your way around a multi-faceted museum?

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[VIDEO] Counting the Costs: Where Capital Campaigns Often Miss the Mark

Bloomerang

And this is one where these guys definitely have a lot of knowledge. Aaron: Sounds great. Aaron: Yeah, sounds good, Brian. And so before their case for support was even dry, before they mapped out their gift tables, their leadership team was. . Steven: Yeah, this is awesome to have you both here. Check them out.