Deepen the Donor Relationship by Focusing on the Donor Journey
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SEPTEMBER 17, 2023
If you don’t know, I suggest you go test your own “Donate” button right now to find out. Which sounds better? Thank you for your support.” …plus the standard default language. While an automated message is easy to set up, the default language (which most people use) is vague and too cookie-cutter to be meaningful.
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