article thumbnail

The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

article thumbnail

Creating Fundraising Systems for Your Nonprofit

The Fundraising Authority

For example, if your system calls for a thank you call to be made to every donor within 7 days of their gift, have your database set to automatically print out a call list for your development director once per week. The database will automatically print out a thank you letter. 2 – Take the Thought Out, if Possible.

System 354
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using Your Fundraising CRM Software to Its Full Potential

sgEngage

This might sound like a dream if your team is dealing with them constantly, and from what I hear, having a completely clean database is unheard of. Optimizing the use of our fundraising CRM gives us room to take on new projects and adopt new features without a daily struggle against our own databases. But weve done it.

article thumbnail

Making the Most of Year End Fundraising Appeals

The Fundraising Authority

an e-mail and a piece of direct mail) with your year-end ask. First , send out a year-end fundraising direct mail piece to your entire housefile (your entire donor database) asking for gifts. First , send out a year-end fundraising direct mail piece to your entire housefile (your entire donor database) asking for gifts.

article thumbnail

The sgENGAGE Podcast Episode 203: The Ever-Changing Role of Database Administrators

sgEngage

Promoting Your Value as a Database Administrator. Confessions of a Database Administrator. Confessions of a Database Administrator, Part II. It’s about more than just filling requests and mailing lists and reports. Listen Now: Resources: Deb Taft. Luis Morales. Ashley’s Favorite Things.

Database 105
article thumbnail

Developing a Tactical Fundraising Calendar for Your Organization

The Fundraising Authority

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. Prospecting mailing. October – E-mail fundraising letter. December – Housefile mailing.

Calendar 220
article thumbnail

How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 98