Integration of CRM and CMS
Zen and the Art of Nonprofit Technology
JANUARY 14, 2009
That sort of information could be a newsletter sign up, a contact form that should be responded to, an online donation or an event registration. Forms sent go to email, or a separate database, and someone manually enters that data into the CRM. In addition, sometimes nonprofits want to expose data from the CRM to the CMS.
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