Integration of CRM and CMS
Zen and the Art of Nonprofit Technology
JANUARY 14, 2009
The organization wants to capture the demographic details, as well as make sure that data is synchronized with the data they might already have on that web user, so they can track their constituents over time. Forms sent go to email, or a separate database, and someone manually enters that data into the CRM. 8 Judi Sohn 01.22.09
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