One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019
Connection Cafe
APRIL 19, 2019
Adrian Sargeant says “a 10% increase in donor retention can increase the lifetime value of your donor database by 200%.”. And they regularly maintain and update their database. Their donor file has quintupled since 2008. Don’t stick ‘em in your database to save for later. But we can and SHOULD change this! Chew ‘em up.
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