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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. 2) Conversion Rates. 3) Engagement.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? How Conversion Tracking gives Google Grantees an Edge.

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

But when it comes to a troubling relationship with your data, can you turn to those same people? If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Solution : Solve this challenge by creating a data capture policy. Probably not, right?

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[Free Webinar] Mastering Fundraising Metrics: Achieving Your Nonprofit’s Revenue Goals

Nonprofit Tech for Good

Are you tired of grappling with fundraising metrics that seem disconnected from your nonprofit’s goals? Join this free one-hour webinar on July 30 to revolutionize your approach to fundraising metrics! In this session, we dive deep into the art of crafting fundraising metrics that matter. Register Now!

Metrics 196
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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

Leveraging your data throughout the entire member journey can impact your association and your members. From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way.

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Using Your Data to Create, Track & Report Association KPIs – 6/26/24

Association Analytics

Learn how to identify key metrics to measure the progress of your strategic goals and use a snapshot dashboard to view all your KPIs in one place.

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How to Use Data to Support your Strategic Goals

Association Analytics

If this sounds familiar, you have your data to help! Data analytics can be a great unifier for your organization, helping get staff at every level, from the board down to the implementers, align around your important objectives. One group owns the data and another one is driving strategy. Some people are resistant to change.

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