Towards Data Science

FEBRUARY 2, 2024

Struggling to articulate the value of your data team? Learn how to calculate your data team’s return with the Data ROI Pyramid. As recently as a year ago, about half of the data leaders I spoke with felt the business value of their team sold itself. Calculating data ROI Image by author.

ROI 98

ROI Measure Data Team 98

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

ROI 159

ROI Measure Websites Analytics 159

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. Perhaps the most important factor in setting your budget is that you want to generate enough data to decide if the financial return from running ads is worthwhile.

Facebook 263

Facebook Fundraising ROI Metrics 263

Bloomerang

JANUARY 3, 2022

In this post, I’ll walk you through why that’s important and what metrics you should measure. . Goals and metrics . Looking at this data will help you make informed decisions and have an accurate picture of your organization’s health. . 11 metrics to evaluate your end-of-year fundraising campaign . Total revenue.

Evaluation 132

Evaluation Metrics Campaign Fundraising 132

sgEngage

NOVEMBER 20, 2024

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. cost per unit or attendee) and use financial data to assess scalability. The good news?

Professional 97

Professional Fund Model Build 97

Forum One

JANUARY 28, 2025

We call these big, beautiful, but often distracting numbers vanity metrics high-level data points that dont point to actual performance and its important to know the appropriate time and place to use them. One of the key skills when analyzing any kind of data is to learn how to cut through the noise.

Metrics 40

Metrics Analytics Action Social Media 40

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. Getting clean, accurate data makes for clean, accurate KPIs, and setting yourself up for future success!

Metrics 98

Metrics Ratio ROI Sponsor 98

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters. Evaluate if these metrics change when you adjust your email frequency.

email 94

email Marketing Guide Nonprofit 94

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

ROI 80

ROI Channel Measure Results 80

Volunteer Hub

DECEMBER 30, 2020

Here are 4 ways to measure volunteer program ROI and ensure you are getting the highest amount of value. As your nonprofit grows, so does the need to optimize your volunteer program and effectively measure ROI. One of the easiest ways to measure volunteer program ROI is by calculating the total volunteer value.

ROI 98

ROI Volunteer Measure Program 98

The Next Web

FEBRUARY 13, 2014

Amassing customer data is pretty meaningless if you have no organized way to analyze it. So I asked eight founders (all members of YEC ) the following: What is the best SaaS product on the market for managing large amounts of customer data for your business?). KISSmetrics is a great tool for turning data into action.

Management 123

Management Data Product Retention 123

Gyrus

AUGUST 15, 2024

Having measurable metrics is crucial to pinpoint what is and isn’t working in training development programs. Measurable training metrics may include completion rates, engagement rates, course evaluations, and assessment scores. It helps them know if they are using time and resources wisely.

Analytics 59

Analytics Measure Train Training 59

NonProfit Hub

FEBRUARY 18, 2021

So, most nonprofit fundraising plans aren’t supported by data, but rather stem from inertia and intuition. You might answer this question with metrics like the number of new donors or the number of donations. I consider those basic metrics to be “rearview mirror” metrics. Map Metrics. 10 Key Data Points.

Metrics 87

Metrics Fundraising Retention ROI 87

AccelEvents

AUGUST 16, 2021

At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . Use Sophisticated Event Technology.

ROI 98

ROI Sponsor Badge Virtual 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. My point was that the qualitative insights are just as important to hard data points. The process is: Listen, Learn, Adapt.

ROI 92

ROI Learning Social Media Reflection 92

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

Websites 52

Websites Data Nonprofit Mobile 52

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. We've already written a step-by-step guide on how to use Google's URL builder , but it's pretty easy: The key is to remain consistent so you can find the data in Google Analytics.

ROI 91

ROI Online Linkedin Analytics 91

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Other Metrics. It’s that simple.

Mobile 189

Mobile Track Media Fundraising 189

Towards Data Science

MAY 19, 2023

Data Entropy — More Data, More Problems? How to navigate and embrace complexity in a modern data organisation. Business users are unable to find and access data assets critical to their workflows. Data engineers spend countless hours troubleshooting broken pipelines. Every “minor” change upstream results in mayhem.

Data 104

Data Problem Culture Software 104

Association Analytics

SEPTEMBER 27, 2023

Data-driven decision-making isn’t just a trendy phrase; it’s here to stay and essential for any organization’s success these days. Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. That’s the power of analytics.”

Analytics 169

Analytics ROI Associations Analysis 169

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. First Things First: Get The Data. Having your fingers on the pulse of your nonprofit’s financial data has many benefits. Review Important Nonprofit Metrics.

ROI 83

ROI Donor Fundraising Gift 83

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91

ROI Examples Results Social Media 91

Towards Data Science

JUNE 2, 2023

Are You a Data Ticket Taker or Decision Maker? The characteristics and value of reactive vs. proactive data teams Image courtesy of the author. Fundamentally, there are two different types of data teams in this world. This isn’t to say data teams should never resolve a ticket or field an ad-hoc request.

Data 98

Data Metrics Team Open Source 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. However, if you want to get to the other two outcomes.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.    Do you need it?

Metrics 71

Metrics Bookmarking Nonprofit Feeds 71

Nimble AMS

AUGUST 8, 2022

Does your association have a data governance policy? In our data-driven world, governance is crucial in maintaining the integrity, accuracy, and security of your organization’s data. Continue reading to learn how your association can adopt its own data governance policy and become a more data-driven organization.

Policy 110

Policy Associations Government Adopt 110

Classy

AUGUST 11, 2021

We make it easy to compare your current metrics against benchmarks set forth by 4,800 of your nonprofit peers. The key is to have reports in place, so you are always prepared with data on hand. . Get familiar with the campaign metrics available to you in your fundraising software. Assess Your Fundraising for New Opportunities.

ROI 109

ROI Fundraising Time Template 109

Towards Data Science

APRIL 17, 2023

Data teams are more important than ever before — but they need to get closer to the business. Over the past decade, data teams have been simultaneously underwater and riding a wave. Don’t get me wrong: I’m a firm believer in the modern data stack. The modern data stack menu. For data teams, the bill has come due.

Team 98

Team Data Analytics Business 98

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. Outbound links for influence.

ROI 50

ROI Metrics Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. But we have reached an inflection point.

Communication 139

Communication Video Strategy Nonprofit 139

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.

ROI 67

ROI Storytelling Measure Story 67

Whole Whale

JULY 30, 2024

In this article on how to find campaign data in GA4, we will start with reviewing that your tracking is properly established, then we will provide some tips, tricks, and insights for finding campaign data in GA4 itself. NOTE: GA4 dimensions are scoped differently based on the metrics you want to look at.

Analytics 96

Analytics Campaign Google Data 96

Towards Data Science

AUGUST 19, 2023

I had been working in data engineering for three years and the initial excitement of starting in the world of tech had faded. I began talking with data analysts who solved business problems every day using data. They were like data engineers with way more business exposure! This brings me to my second point.

Roles 98

Roles Data Analytics Skills 98

Association Analytics

FEBRUARY 14, 2022

Before we dive in, we want you to start thinking of data as one of your most important assets. Of course, they are valuable assets, but data is, too. Let’s build your business case to make data analytics a top priority: 1. Start by assessing and documenting the current state of your data. What do you think about our data?

Analytics 169

Analytics Associations Data Case Study 169

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). Integration on both fronts is imperative. Additional findings from the study include.

Channel 105

Channel Donor Giving Offline 105

Tableau

JUNE 11, 2024

Kristin Adderson June 11, 2024 - 4:53pm Noel Carter Senior Product Marketing Manager, Tableau Evan Slotnick Product Management Director, Tableau At the Tableau Conference 2024 keynote , Tableau CEO Ryan Aytay spoke about the new wave of analytics: the consumerization of data. Tableau+ includes a single node of Data Connect.

eLearning 127

eLearning Analytics Metrics Data 127