The Modern Nonprofit

FEBRUARY 4, 2025

Estimated Reading Time: 3 minutes 5 Fundraising Metrics Every Nonprofit Should Track This Year In todays data-driven world, you cant afford to guess whats working and whats not in your fundraising efforts. Tracking the right metrics helps you understand your impact, refine your strategies, and maximize your resources.

Metrics

NonProfit PRO

JULY 3, 2025

As nonprofits are a type of business — run with a specific tax designation — looking at statistics on business failure rates can offer perspective on nonprofit failure rates. By solving these five major causes for nonprofit failure, your odds of successfully beating the failure rate will be much higher.

Nonprofit

NonProfit PRO

JUNE 27, 2025

While large grants may seem like the most efficient route, federal grant applications have a 25% success rate and provide only 15% of the requested aid, according to data from Instrumentl. Meanwhile, the same data set shows that state and local government grants — which are typically smaller — have a 52% success rate.

Help

NVIDIA AI Blog

MARCH 17, 2025

Under the hood of every AI application are algorithms that churn through data in their own language, one based on a vocabulary of tokens. Tokens are tiny units of data that come from breaking down bigger chunks of information. The faster tokens can be processed, the faster models can learn and respond.

Language

Gyrus

AUGUST 15, 2024

Having measurable metrics is crucial to pinpoint what is and isn’t working in training development programs. Measurable training metrics may include completion rates, engagement rates, course evaluations, and assessment scores. It helps them know if they are using time and resources wisely.

Analytics

Bloomerang

DECEMBER 12, 2024

Segmented messaging leaves a lasting impression on donors, leading to increased retention rates and fundraising success. Monitor email metrics such as open and clickthrough rates to determine how frequently supporters open your emails. Evaluate if these metrics change when you adjust your email frequency.

email

Bloomerang

DECEMBER 2, 2024

The great thing about email fundraising is that you get quick results and a lot of data to make sense of those results. Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100.

email

sgEngage

NOVEMBER 20, 2024

It’s about having good data, getting creative, starting small, testing options, and scaling what works—while keeping finance front and center. cost per unit or attendee) and use financial data to assess scalability. How to Measure: Evaluate cost per dollar raised, donor acquisition costs, and conversion rates. The good news?

Professional

NonProfit PRO

JULY 21, 2025

Momentive’s research shows that 56% of organizations with a donor retention strategy experienced revenue growth and reported donor retention rates of 77% versus 61% for organizations lacking a retention strategy. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Report

NonProfit PRO

JULY 9, 2025

hide(); }});--> Golden, a provider of volunteer management technology, announced a major update to its flagship mobile app, introducing AI-driven features designed to combat declining volunteer and donor engagement rates across the nonprofit sector. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Volunteer

Engadget

MAY 13, 2025

Steam announced this week that it will offer a compatibility rating that will designate when a game is supported on the company's operating system. " This metric is an extension of the Steam Deck Verified program, and it will award a checkmark to games based on a data subset within that vetting process.

Program

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

Websites

Bloomerang

JANUARY 14, 2025

Ensure data flows smoothly from your mobile fundraising platform to your donor database to track donor information and follow up after your campaign. Step 5: Track and analyze data to improve over time. Track data points and metrics to evaluate your campaigns progress.

Mobile

The NonProfit Times

DECEMBER 19, 2024

Data show that married couples are most likely to give, followed by single women, and then single men and that holds true not just during a 20-year period but for each individual year tracked. Some of the data changes over time because according to the U.S. The data also shows more young adults are living at home with their parents.

Giving

Fast Company Tech

JUNE 23, 2025

As AI models begin to play a part in everything from hiring decisions to medical diagnoses, our narrow focus on benchmarks and accuracy rates is creating blind spots that could undermine the very outcomes we’re trying to achieve. The way we approach assessment matters. In the long term, it is effectiveness, not efficiency, that matters.

Measure

sgEngage

MAY 21, 2025

Whether you have one donation form or hundreds, you want each to encourage the highest conversion rate and gift amounts for your mission. Before testing, know your baseline metrics average gift amounts and your forms conversion rate. Analyze the data: After the test is complete, gather and analyze the data.

Donation

Futurism

JUNE 21, 2025

The researchers examined data from the Colorado Longitudinal Twin Study, which was started in 1985 and involved more than 1,000 twins who were followed since they were babies in order to study the impact of genes and environment. After all, the human brain is complex; if you feel dumb, maybe you just haven't found the right type of task yet.

News

sgEngage

DECEMBER 19, 2024

Findings from M+RBenchmarks reveal that simplifying donation pagesstreamlining fields and focusing on clarityleads to better conversion rates. Taken together, these data points make it clear: your website can play a significant role in building meaningful, long-term supporter relationships. A user-friendly donation form helps too.

Websites

Pamela Grow

FEBRUARY 11, 2025

Use your donor data to add a personal touch; this could mean congratulating them for winning a highly sought-after auction item or letting them know how their donation during your appeal will make an impact on your mission. Track these metrics using your nonprofit constituent relationship management system (CRM) and fundraising software.

Relationship

Bonterra

JULY 9, 2025

In today’s landscape, the most effective organizations use advocacy software that connects fundraising, outreach, and donor data in one place, making it easier to convert one-time advocates into lifelong supporters. Done right, petitions can drive legislative change and also help grow your list of active, invested supporters.

Advocacy

Fast Company Tech

MARCH 13, 2025

Anyone who wants to write and rate community notes can sign up now. The algorithm considers various factors, like the contributor’s rating history and whether individuals who typically disagree with certain types of notes approve of it or not. Meta is rolling out the feature on March 18.

Community

NonProfit PRO

JULY 10, 2025

New data from the AFP Foundation for Philanthropy ’s “2025 Compensation and Benefits Report” reveals that average salaries have plateaued, but median compensation is rising faster than inflation, signaling a more equitable distribution of earnings across the nonprofit sector. inflation rate. setCollapseEmptyDiv(true).setTargeting("ic",

Fundraising

Candid

JULY 15, 2025

We collected data showing that refugee families experience housing insecurity and unemployment rates three times the county’s average , and compared it with the limited transitional housing and supportive services available. We began a search for a permanent community space in 2021.

Community

sgEngage

JANUARY 28, 2025

Case in Point According to the 2023 M+RBenchmarks report, nonprofits that maintained consistent branding and simplified their donation pages saw marked improvements in conversion rates. Measure Your Progress and Refine Track Key Brand Metrics Brand clarity is about more than warm, fuzzy feelingsit also impacts measurable results.

Nonprofit

Charity Village

JUNE 19, 2025

Good Works is excited to bring you this totally free, all-Canadian report once again—built from real campaign data submitted by 45 participating charities across the country. This year’s edition includes all your must-have metrics—average gift, response rate, cost to acquire, and more—plus a few new twists.

Mail

Gyrus

DECEMBER 9, 2024

Automated Reporting : The LMS should generate compliance reports that facilitate easy access to training records and completion data. Assess User Management and Security Features In the life sciences industry , data security is of utmost importance. Identify trends in compliance training. Evaluate employee performance and engagement.

Life

CauseVox

OCTOBER 10, 2024

You can use tools like surveys, interviews, or data analytics to understand this (more on that below). Study Social Media Analytics Monitor Analytics Diligently This means tracking your website and social media metrics like page views, click-through rates, and the time spent on various sections of your website and social media platforms.

Social Media

Allegiance Group

JANUARY 14, 2025

The open rate for text messages is a whopping 98 percent, with a click-through rate of 19 to 26% (well above that of email), making it one of the more effective strategies nonprofits can use. Weve already mentioned the extremely high 98% open rate compared with that of email which is around 20%. over the past year.

Fundraising

The Verge

JULY 7, 2025

We’re mining consumer data, online reviews, social media content, and comments. What you’re describing requires you to constantly front the cost of innovation that will almost certainly get copied at higher rates across the board. star rated product. ” Our core technology is consumer problem-solving.

Product

Elevation

FEBRUARY 25, 2025

Implementing website support and maintenance services that include continuous security monitoring helps protect your site from malware, hacking attempts, and data breaches. Backup & Disaster Recovery Imagine losing all your website data due to a server crash or cyberattack. Essential updates include: CMS updates (e.g.,

Websites

Forum One

JUNE 3, 2025

Many organizations already use Google Analytics 4 (GA4) to track user behaviors, but most only scratch the surface when it comes to the tools data-driven insights. Googles predictive metrics promise to revolutionize how organizations identify, engage, and retain donors.

Analytics

sgEngage

FEBRUARY 3, 2025

Leveraging these technologies helps you save even more time and extract even more actionable insights from your data. From automating reports to improving data visualization, this process empowers your team to achieve greater accuracy and efficiency, ultimately driving your mission forward.

Project

Fast Company Tech

APRIL 22, 2025

Organizations like Yachts for Science , the International SeaKeepers Society , and the Pink Flamingo Society aim to bridge this gap, turning underutilized pleasure craft into platforms for discovery, whether by donating full research expeditions or simply collecting ocean data during regular voyages. But with U.K.

Dominican Republic

Whole Whale

OCTOBER 31, 2024

Find & Ride Waves Don’t Create Them A surfer doesn’t sit in the ocean creating waves, they wait and find the right one to ride. Assess Alignment □ Mission fit □ Resource requirements □ Long-term sustainability 3.

Calendar

Greater Giving

MARCH 27, 2025

By monitoring your site data , you can understand which pages and CTAs drive engagement and optimize them for even greater impact. Enter those words or phrases into a tool like Google Keyword Planner to discover their monthly traffic, click-through rate, and other relevant metrics. Provide Opportunities for Online Giving.

Online

DNL OmniMedia

DECEMBER 12, 2024

Measuring the effectiveness of your marketing efforts: Set yourself up to track your marketing efforts success by measuring key performance indicators (KPIs) like return on investment, click-through rate, conversion rate, and more. Creating a better user experience (UX) on your website could increase conversion rates by 400%.

Marketing

Bloomerang

APRIL 18, 2025

For example, when speaking to donors, you may focus on impact and data, demonstrating how their contributions make a measurable difference. CTAs surrounded by less clutter and more white space can increase conversion rates by 232%. ( Each marketing effort should have a measurable goal.

Action