EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

Qgiv

OCTOBER 21, 2021

It’s been proven time after time that data-driven strategy creates the most successful fundraising results. The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. What do we mean by “data?”. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. How to Measure Your Success Developing your social media presence as a membership engagement strategy can be measured via engagement metrics. Make it personal: Personalized messaging can lead to a 26% increase in open rates.

Strategy 98

Strategy Measure Social Media Metrics 98

Nonprofit Tech for Good

AUGUST 9, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement.

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Linkedin Practice Social Media Sponsor 357

Forum One

JULY 13, 2022

Meaningful data is a tremendous asset to advocates, policymakers, and mission-driven organizations. Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories.

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Story Data Storytelling Lesson 68

Media Cause

JULY 11, 2023

Data-Driven Decisions Email automation tools often come with analytics. By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience. This data-driven approach to email services for nonprofits helps in making informed decisions.

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email Service Marketing Metrics 52

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Twitter is not for every nonprofit. Twitter Spaces.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Achieve

SEPTEMBER 5, 2024

The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. With software, the steps to recognizing and researching your target audience will look something like this: Collect and organize data.

Online 52

Online Associations Metrics ROI 52

Nonprofit Tech for Good

FEBRUARY 26, 2024

If you’re just looking for simple newsletter sends and database management, you might need one thing. Data capabilities: Learn what metrics the tool can track, along with reporting functionality. The good news is that the longer the contract, the better the rate. Figure out who really needs to use the platform.

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Application Marketing Nonprofit Evaluation 267

Get Fully Funded

MARCH 2, 2023

When you manage constituent relationships, interactions, and outcomes through a case management process, understanding the key data points at play will allow you to analyze the bigger picture of your performance over time. Funders may also explicitly ask for impact assessment data as part of their grant application and reporting processes.

Statistics 52

Statistics Stats Program Management 52

sgEngage

MAY 27, 2021

When you start GivingTuesday planning early, you can devote time to crafting a data-driven, evidence-based fundraising strategy with a better chance of success. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). The characteristics of your donor base.

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Giving Metrics Retention Demographics 122

Nonprofits Source

FEBRUARY 22, 2024

Assess your supporter data for general demographics, interests, and giving tendencies to get a better picture of the kinds of individuals who want to support your nonprofit. Keep an eye on the following metrics for your site: Web traffic. Bounce rate. Conversion rate. Traffic sources.

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WordPress Content Strategy Create 52

Nonprofit Tech for Good

JUNE 13, 2013

then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Social Network Followers. Text-to-Give and/or Mobile Wallet Donors.

Track 217

Track Mobile Media Fundraising 217

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

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Strategy Develop Fundraising Nonprofit 105

Allegiance Group

JUNE 13, 2024

Get Prepared and Dig Into Your Data Before you decide how to position your campaign or how much to spend on advertising, it’s critical to analyze your supporter data. This data is the key to unlocking personalized experiences for your donors. Google Ads ), and understanding tracked data. Conducting user research.

Marketing 52

Marketing Analysis Nonprofit Audience 52

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

sgEngage

NOVEMBER 10, 2023

Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. Inspiring donors to take action in their community and advance your mission ultimately increases donor satisfaction and improves retention rate and donor life cycle.

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Donation Blackbaud Gift Retention 52

The MatrixFiles

FEBRUARY 23, 2024

These insights came from Melanie and Tara, along with the nearly 100 people who attended and lit up the chat: From Melanie: How declining trust is affecting higher education 2023 Gallup data shows that public trust in higher education has dropped 20 points over the last 8 years to a historic low of only 36% having confidence in higher education.

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Associations Industry Government Education 130

CauseVox

MAY 9, 2023

In other words, when you enter a prompt, ChatGPT scours vast amounts of text data online (such as books, websites, articles, etc.) and learns not only about the content of that data but also how the words and phrases in it have been structured. By asking ChatGPT to assist with analysis, you can improve your metrics across the board.

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Examples email Communication Language 89

Nonprofit Tech for Good

JUNE 13, 2013

then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Social Network Followers. Text-to-Give and/or Mobile Wallet Donors.

Track 184

Track Mobile Media Fundraising 184

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

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email Rate Social Media ROI 52

sgEngage

MAY 30, 2024

Recruiting and onboarding may have larger impacts on your ultimate retention rate than you initially realized, for instance. If you’re seeking to improve your nonprofit’s employee retention rate, start by reviewing your organization’s practices in each of the categories above and think through how they relate to retention outcomes.

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Retention Management Tips Nonprofit 94

Cloud 4 Good

AUGUST 5, 2021

The university’s Salesforce success has been made possible through a migration from their legacy TargetX CRM into a customized Education Data Architecture (EDA) environment that was both integrated with Marketing Cloud and compatible with Salesforce.org’s new Admissions Connect tool. The Digital 360 Advantage.

Alabama 113

Alabama Student University Application 113

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. What if I don’t have the data?

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email Raise Cancer Info 230

sgEngage

APRIL 10, 2023

Thanksgiving holiday each year, meaning that nonprofits have almost an entire year to analyze their data from this past Giving Tuesday and start planning for 2023. When you start Giving Tuesday planning early, you can devote time to crafting a data-driven, evidence-based fundraising strategy based on previous campaigns.

Demographics 81

Demographics Retention Donor Research 81

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. Let's say you want to track your email fundraising open rate. How's that work?

Metrics 55

Metrics Benchmark Rate Newsletter 55

Nimble AMS

MAY 5, 2022

Manage your donor data. TIP: Nimble AMS by Community Brands helps you collect and manage member and donor data in one place so you can easily keep data updated and secure and use it for fundraising campaigns. You can then use that data to send targeted email asks through Nimble AMS. . Learn more.

Associations 117

Associations Effective Tips Fundraising 117

sgEngage

JULY 15, 2023

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. Donor management consolidates and simplifies donor data and fundraising actions so team members can address organizational needs and steward new investors in the network.

Management 52

Management Donor Blackbaud Retention 52

NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. You should set your own metric, based on your overall site traffic.

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Rate Analytics Site Google 84

EveryAction

AUGUST 11, 2016

This post originally appeared in NTEN's July Connect newsletter. What email deliverability isn’t is a metric that enough nonprofit fundraisers look at to determine the efficacy of their email programs. Normally, fundraising teams use open rates, clicks, and conversion metrics to measure the success of email campaigns.

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email Spam Money Fundraising 100

Allegiance Group

FEBRUARY 27, 2024

Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. You’ll be pulling in rich data in no time! This granular-level data uncovers the precise path a donor took on your website that led to a donation. This topic can feel too technical and overwhelming, but not to worry.

Analytics 52

Analytics Google Fundraising Track 52

Candid

APRIL 13, 2021

Common conversions include newsletter sign-ups, navigating through multiple pages, and of course, making donations. They’re more likely to sign up for a newsletter, read an article, or purchase merchandise after engaging with your site. Clicks and click-through rate (CTR).

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Grant Google Problem Awareness 98

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. After your virtual auction , study your engagement data and revenue totals.

Virtual 75

Virtual Build Stream Database 75

Socialbrite

DECEMBER 13, 2019

Before you do anything else, you should get a handle on email deliverability best practices to bone up on how to reach new subscribers as well as how to pump up those email open rates. What would my constituents want from an email newsletter? You need to consider your audience’s desires if you want to create an effective newsletter.

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email Guide Newsletter Social Media 52

Greater Giving

DECEMBER 12, 2022

It’s the amount of money you expect a donor to contribute over the course of their life with you, and it’s an important metric to keep track of because it helps you understand how to keep your donors engaged and how to get them to give more. ” TIP: How do you Calculate Donor Retention Rate?

Retention 91

Retention Donor Support Giving 91

Qgiv

SEPTEMBER 4, 2024

It’s crucial to your nonprofit’s success because the donor cycle can help you increase your donor retention rates which saves your organization time and money. Use your donor data Data-driven decision-making is essential for optimizing the donor cycle and improving your fundraising outcomes.

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Donor Guide Retention History 52

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate. and take action.

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Rate Open Benchmark Mail 61