NTEN

JUNE 24, 2010

Here's another version that makes the numbers clearer: Now you have some clear metrics of how effective your Facebook efforts are at delivering value to your organization's bottom line, and you have for a sense of where to experiment to improve your results. You might try starting at the top of the funnel.

Facebook 79

Facebook eBook Social Media Metrics 79

Care2

JANUARY 15, 2009

Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. Here are some useful tips to increase your e-newsletters performance rates.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. Can’t wait!

Social Media 102

Social Media Map Strategy Media 102

NTEN

MAY 15, 2009

Average gift size is way down compared to the 2007 data, but the blow has been cushioned by the sheer number of gifts nonprofits solicited online. Tags: Advocacy benchmarks email Fundraising m+r marketing metrics newsletters NPTech NTEN. Open rates and click-throughs are holding steady. Small is the new big.

Benchmark 50

Benchmark Studies Advocacy Case Study 50

NTEN

SEPTEMBER 24, 2009

Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 I have seen customer data that backs up this argument and I've seen data that refutes it. Start by checking a sample of your own data. billion was given online to US charities in 2008.

Online 90

Online Fundraising Offline Blackbaud 90

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. And, he thinks that NTEN should be responsive to him, as a member, in asking to publish web stats.

Stats 100

Stats Web Statistics NTEN 100

Forum One

MAY 4, 2010

Recently, M+R Strategic Services — in collaboration with NTEN — released their own report , and also gave a presentation at the Human Rights Campaign on some of the report’s findings. donating money). As NARAL found, it could mean the difference in an additional 0.63

Benchmark 48

Benchmark Convio Statistics Trend 48

NTEN

MARCH 19, 2009

And there really hasn't been a lot of data. Well, this report has some pretty telling data. Secondly, four years is not a lot of data. Lastly, all the data in the report reinforces another idea we've been championing in the sector: multi-channel solicitations. The report has a small subset of organizational data.

Attention 36

Attention Metrics Online Fundraising 36

NTEN

NOVEMBER 2, 2009

note: This article is part of NTEN's Member Appreciation Month spectacular. The most popular pieces will be featured in our newsletter. Newsletter open rate of 19 percent, click-through rate (CTR) of 3 percent in their last quarter in the program. Meg Murphy, Convio. [Ed. You can read all the details here. ].

Convio 76

Convio Mail Newsletter Game 76

NTEN

NOVEMBER 2, 2009

note: This article is part of NTEN's Member Appreciation Month spectacular. The most popular pieces will be featured in our newsletter. While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. Excel & Tableau for data exploration.

Technology 52

Technology Adwords Analytics Analysis 52

NTEN

AUGUST 25, 2011

Here at NTEN, we find it valuable to keep track of both numbers. We very rarely send to our entire file; even our newsletter goes out in 6-8 different editions now, tied to job type. You can use this data to pretty safely say that when you send out a message, you can expect an open rate in the neighborhood of 26-28%. (I

Rate 61

Rate Open Benchmark Mail 61

NTEN

JUNE 18, 2009

In order to maker sure your content matches your stakeholders interests, you must track activity and make changes based on that data. Keeping in touch with your metrics, for both your website and emails, is essential to providing the content your visitors actually want -- not what you guess they want. I know I would.

Communication 57

Communication Online DC Wiki 57

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

This can take place in a variety ways, including brown bag lunches "Facebook Friday," presenting examples from other organizations experiences, sharing market research data about consumer trends and social media. I think NTEN is a terrific example of the rule of thirds. The important thing is having the conversation.

Marketing 70

Marketing Social Blackboard Social Media 70

NTEN

APRIL 16, 2009

In general, you should use the data that flows into your AdWords account to evaluate performance. Once you receive the report, there are several actions you can take to examine the data and make changes based on the keyword statistics that will likely boost the performance of your campaign. We hope you do, too! . Impressions.

Adwords 47

Adwords Evaluation Google Statistics 47

Amy Sample Ward

MAY 14, 2009

With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. Facebook General Growth data: More than 200 million active users. Twitter data: An estimated 5,000 to 10,000 new accounts are registered each day. More than 3.5

Tools 100

Tools Tech Map Case Study 100

NTEN

MAY 27, 2010

There's no question that information technology and the instantaneous access to data, when properly used, can become a significant tool in meeting your organization's mission -- but acceptance and alignment still seem to be incongruent. Tags: Change Management Newsletter NPTech NTEN Planning IT Staff. business alignment.

Tech 62

Tech Org Chart San Diego 62

Connection Cafe

AUGUST 9, 2013

This article was originally posted in AFP’s weekly eWire newsletter. Helps data integrity (verify mailing address; find out interests). #3 MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey. 2013 eNonprofit Benchmark Study by NTEN and M+R.

email 48

email Campaign Test Benchmark 48

NTEN

NOVEMBER 20, 2008

Key staff members enter, manage, and report on this data, but it can be difficult to pull together snapshots of progress quickly in order to make real-time course corrections. BI can improve the speed and quality of decision-making by providing real-time information about key performance metrics.

Business 44

Business North America Metrics Analysis 44

Care2

MAY 14, 2009

Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email. What does all of this data mean for nonprofits? Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MAY 4, 2009

Mapping Social Media Strategy To Metrics: Listen, Learn, Adapt Designed by Beth Kanter | Beth’s Blog Communications Track - Plaza Room A The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy.

Social Media 28

Social Media Conference Advocacy Online 28

NTEN

DECEMBER 1, 2011

By Holly Ross, Executive Director & Brett Meyer, Communications Director, NTEN. As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated. That was certainly true for NTEN a few years ago. Here’s how: The Chore.

Content 88

Content Create Newsletter NTEN 88

NTEN

APRIL 16, 2009

Karl Hedstrom, NTEN. Manipulating data and translating numbers into something others can understand gives me a nerdy sense of joy. It works out well, then, that one of my tasks each week at NTEN is the maintenance of our Organizational Dashboard. Since then, however, NTEN's Dashboard has seen many improvements.

Track 88

Track NTEN Chart Americorp 88

NTEN

JUNE 18, 2009

While an ROI process will involve some data collection, it should not take you more time to implement than the technology project itself. Many ROI processes go wrong when staff get too obsessed with the data collection. Remember, data collection should be not be a burden. Collect just enough data to support your case.

Measure 76

Measure ROI Technology Metrics 76

Forum One

AUGUST 14, 2007

Influence Topics Audience Research Collaboration Communication Data & Visualizations Events Government Internet Strategy Jobs Online Community Performance Measurement Recommended Reading Social Media Tips & Trends Tools & Software Get Email Updates Stay in touch with Forum One Forum One Communications 2200 Mt.

Influence 50

Influence Social Media Internet Web 50

Care2

JULY 10, 2008

Also, NTEN recently published a report on the results of a survey covering CRM satisfaction. Understand who owns the data. Make your potential vendor prove they are open to data imports and exports without having to purchase expensive additional APIs. Its available for download here. I hope you enjoy the interview below.

Social Media 34

Social Media Trend Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Source: Dollar Bin, Flickr In February, I'll be co-teaching the " WeAreMedia Live " intensive two-day workshop in San Francisco from NTEN. What hard data points or metrics will you use to track your objectives? How will you harvest insights from hard data and qualitative data as the project unfolds? Experiment.

Social Media 107

Social Media Map Strategy Media 107

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2011

As NTEN points out , the campaign include integrated tactics: They have a custom landing tab on Facebook for the campaign, tied to a contest: they’re asking their fans to share their pets’ stories and photos. They highlighted the campaign in their email newsletter – before, during, and after the event.

Facebook 117

Facebook United States Measure Metrics 117

NTEN

APRIL 16, 2009

The time is right to focus on metrics, Key Performance Indicators, and tips on how to measure the effectiveness of individual pages. Think Holistically - Multiple Metrics, Key Context. # 5: Think Holistically - Multiple Metrics, Key Context. You can't just look at one metric and understand why the page works or sucks.

Measure 77

Measure Web Effective Program 77

NTEN

JULY 28, 2010

A project can proceed in traditional phases, which might run along the lines of: overall goals and features, sitemap, wireframe, visual design, customized features, initial content, training, building out the rest, converting data, and finally, launching.

Project 78

Project Management Websites Technology 78

NTEN

MAY 27, 2010

The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it. Test Kitchen : Having low-risk experiments using metrics are very important.

Social Media 62

Social Media Media Cancer Social 62

NTEN

MAY 27, 2010

Unfortunately, the old days of simply adding meta data to your pages or "submitting" them to search engines no longer works like a charm. Don't be afraid to get down and dirty with your data and explore how users have found you in the past. Tags: Newsletter NPTech NTEN Web Sites IT Staff. Happy optimization!

Search 65

Search Site Content Web 65

Connection Cafe

DECEMBER 22, 2013

On the NTEN blog, Lauren Giardin says it’s time to Take Charge of Your Editorial Process as Air Traffic Control. Whether you’re crafting a newsletter, blog post, or email about an upcoming event, your first step in writing copy is to be conscientious of your readers. Are you using data as your guide? Give it a look.

Story 54

Story Nonprofit Social Media Content 54