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How Do You Measure The Value of Your Association's Products?

Association Analytics

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Those traditional metrics are a good starting point, but often do not tell the whole story. As we discussed in our recent blog post about retention, data isn’t one dimensional. Are your sales seasonal?

Product 282
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Four Steps to Align Data with Your Mission and Goals

Association Analytics

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. And yet, the ability to use data to serve your association’s mission has never been more important and timely. Developing a SMART goal is seldom complex from a data standpoint. Formulate SMART Goals.

Goal 192
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How to Use Data to Support your Strategic Goals

Association Analytics

If this sounds familiar, you have your data to help! Data analytics can be a great unifier for your organization, helping get staff at every level, from the board down to the implementers, align around your important objectives. One group owns the data and another one is driving strategy. Some people are resistant to change.

Goal 169
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.

Data 210
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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. The intention of this metric is to identify inefficiencies and wasteful spending. How to Best Illustrate ROI.

ROI 330
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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. We recommend running your campaign for at least a week to get sufficient data before analyzing performance. Cost Per Conversion) : This metric shows you how much a conversion costs.

Google 270
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Using Your Data to Create, Track & Report Association KPIs – 6/26/24

Association Analytics

Learn how to identify key metrics to measure the progress of your strategic goals and use a snapshot dashboard to view all your KPIs in one place.

Track 169