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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. 2) Conversion Rates.

Metrics 297
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

But when it comes to a troubling relationship with your data, can you turn to those same people? If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling.

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Using Your Data to Create, Track & Report Association KPIs – 6/26/24

Association Analytics

Learn how to identify key metrics to measure the progress of your strategic goals and use a snapshot dashboard to view all your KPIs in one place.

Track 169
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How to Find Your Campaign Data in Google Analytics 4 – Updated For 2024!

Whole Whale

GA4 is a tremendous tool for analyzing the success of your campaigns, whether those be from advertising pushes, email blasts, or even in-person marketing efforts! have their own separate tracking protocols and analytics platforms, GA4 is the industry standard for tracking in-bound marketing efforts from the browser-side.

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How to Prepare Donor Data Reports for Your Board Members

Bloomerang

A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . A big part of this is understanding and leveraging data to inform any changes they make to the donor experience.

Report 126
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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

This is the magic of donor data. By using the insights hidden in your donor information, you can fine-tune your marketing strategies. Let’s find out how to turn donor data into a powerful tool for your nonprofit’s success! The result? More engaged supporters More effective campaigns More funds raised all with less effort.

Data 59
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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).