5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits
Nonprofit Tech for Good
APRIL 2, 2020
By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. 2) Conversion Rates.
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