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Understanding Digital Tracking

Byte Technology

Nearly everything can be traced and tracked, from cell phone records to ATM withdrawals. For online marketers, there is customer behavior digital tracking. It presents itself in the form of permission-based tools, such as device IDs, cookies, Geo-location, and IP mapping. What You Need To Know About Digital Tracking.

Track 246
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World Water Day: The key to sustainability is data

Amy Sample Ward

Through data, of course! FLOW is an on-site technology that broadcasts data instantaneously to the Water for People website/FLOW map providing important information about the operating status of WFP projects. I love to see projects that are focused on measuring and evaluating data about their work and progress.

Data 241
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Why associations should use Salesforce Maps

Nimble AMS

Are you looking for a new way to view and analyze your data in a geographical context? Salesforce Maps may be the perfect solution for your association! With Salesforce Maps, your organization can identify trends, patterns, and opportunities within your data, mapped geographically. What is Salesforce Maps?

Map 125
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Social Media Data Mapping

VisionLink

Assisting the American Red Cross, VisionLink''s Community Operating System is being used to deploy a real-time national map for this Winter Storm. The view includes FEMA boundaries, open disaster shelters, social media hash tags specific to the Winter Storm, and other relevant information.

Map 100
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DIY Community Engagement Metrics

Amy Sample Ward

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Community Mapping. >> Content Mapping. >> Presentation. YOU can do it!

Metrics 219
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See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

If the numbers you are tracking don’t give you an action, how valuable are they? If the numbers you are tracking don’t give you an action, how valuable are they? For example, if you track just how many people come to your website, it doesn’t give you much action.

Metrics 227
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NYU Guest Lecture: Data for Strategy Building and Storytelling

Amy Sample Ward

Data: Strategy and Storytelling. I’ve documented the community and content mapping processes before, you can use the slides above to see the process or review the blog post with instructions. You can also use these links to get the templates: Community Mapping template. Content Mapping template! Presentation.

Lecture 137