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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these five tips will help put your small business on the digital map. Start by digging into your customer data to better understand who they are. Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success.

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MatrixMaxx 24.1 Release is Full of Visualizations and Dashboard Enhancements

The MatrixFiles

of MatrixMaxx , a leading Association Management System (AMS) that helps trade associations and professional societies manage their organizations better, have great member journeys, and be higher performing through data. These highly visual dashboard elements will give staff a new perspective on membership data and trends.

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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. To answer that question, you want to be sure you’re pulling up the right data. Website metrics. Email metrics. Social Media metrics. Fundraising metrics.

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Come join Benchmarks 2022! Help us map the whole year in data.

M+R

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) Your data security and anonymity are VERY IMPORTANT to us. Read time: 2 minutes.

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See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Ss I suggest in my Community Mapping approach , the actions and metrics should be mapped against the segments of the community doing them. What do you think?

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How to craft a data-driven social media strategy for your nonprofit 

Candid

The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). Here is how you can craft a road map to social media success. Instead of turning to expert advice, look at your own social media data from the past year. This is your road map.

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Philgorithms: Two Examples of Data Mapping to Guide Donor Decisions

Beth's Blog: How Nonprofits Can Use Social Media

As COVID accelerates innovative uses of AI in many areas, we are also seeing more development of AI-powered data mapping tools for philanthropic advising and to support donor investment decisions. Machine learning is most likely being used to help with the data coding and categorization in the underlying databases.

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