Remove Data Remove Map Remove Metrics
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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. To answer that question, you want to be sure you’re pulling up the right data. Website metrics. Email metrics. Social Media metrics. Fundraising metrics.

Metrics 81
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Come join Benchmarks 2022! Help us map the whole year in data.

M+R

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) Your data security and anonymity are VERY IMPORTANT to us. Read time: 2 minutes.

Benchmark 105
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Using Metrics to Boost Your Fundraising

NonProfit Hub

Are you looking at a map or the rearview mirror? So, most nonprofit fundraising plans aren’t supported by data, but rather stem from inertia and intuition. You might answer this question with metrics like the number of new donors or the number of donations. I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87
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See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Ss I suggest in my Community Mapping approach , the actions and metrics should be mapped against the segments of the community doing them. What do you think?

Metrics 227
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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

Marketing automation tools integrate with CRM systems, ensuring that donor data is up to date and synchronized across platforms. Other types of engagement, (clicks, email opens, social follows) can be factored into the scoring system, even if the data comes from a third party source. Which email copy is best? Test both!

Marketing 203
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Philgorithms: Two Examples of Data Mapping to Guide Donor Decisions

Beth's Blog: How Nonprofits Can Use Social Media

As COVID accelerates innovative uses of AI in many areas, we are also seeing more development of AI-powered data mapping tools for philanthropic advising and to support donor investment decisions. Machine learning is most likely being used to help with the data coding and categorization in the underlying databases.

Map 61
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Using Data to Improve Health Policies and Outcomes

Forum One

For health data to impact health outcomes and related policies, the data must be made accessible to policymakers, health advocates, and other interested parties. Too often, health data is locked in massive datasets that are opaque to all but epidemiologists and statisticians.

Policy 69