Nonprofit Tech for Good

DECEMBER 13, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. Direct mail and e-newsletters are still the leaders.

Social Media 218

Social Media Conservancy Media Interview 218

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. Every quarter, our data analyst, Mathew Grimm, emails out a report of every list source and how they're performing.

ROI 94

ROI Facebook Social Media Advocacy 94

Allegiance Group

APRIL 14, 2025

It should be based on historical data and current trends and accompanied by a tactical plan that matches costs to realistic revenue expectations. The more you learn from last years results, the more strategic and data-driven your FY26 budget will be. Direct mail still a top performer? Your budget is a roadmap for the year ahead.

Public 52

Public Media Channel Mail 52

The Modern Nonprofit

FEBRUARY 4, 2025

Estimated Reading Time: 3 minutes 5 Fundraising Metrics Every Nonprofit Should Track This Year In todays data-driven world, you cant afford to guess whats working and whats not in your fundraising efforts. Build Donor Trust Sharing data with your supporters demonstrates transparency and accountability. The 5 Key Fundraising Metrics 1.

Metrics 52

Metrics Track Fundraising Nonprofit 52

Nonprofit Tech for Good

APRIL 5, 2021

According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram. You will not receive the donor’s mailing address, but if the donor opts-in, you will receive their email address. Post Eye-catching Photos.

Practice 363

Practice Nonprofit Social Media Facebook 363

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

Mail 81

Mail Channel Strategy Fundraising 81

TechImpact

AUGUST 19, 2014

Whether it be a phone call, email, or direct mail sent out, through a CRM, your nonprofit can track how a person responds to a certain type of communication method, know whether or not they’ve donated, how they’ve donated, and almost anything else you want to track. End users are lost, and training finds them.

Training 193

Training Train Donation PowerPoint 193

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). annually; this is 46 percent more value to a nonprofit than direct mail only donors. [See

Channel 105

Channel Donor Giving Offline 105

Nonprofit Tech for Good

AUGUST 27, 2023

So instead of creating a costly promotional mailer, then asking supporters to fill out the form, track down a stamp, and mail it back, you simply share a link where folks can register online with a few simple, secure clicks. What’s more, when it comes time to make team pairings and hole assignments, it can all be done right in the software.

Fundraising 245

Fundraising Technology Sponsor Registration 245

Candid

AUGUST 18, 2021

These algorithms are continually refined over time as more data is generated for analysis. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Data analysis for planning campaigns is the perfect example. Reduced overhead costs of broad fundraising outreach.

Course 130

Course Fundraising Mail Analysis 130

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. First Things First: Get The Data. Having your fingers on the pulse of your nonprofit’s financial data has many benefits. Donation ROI. Why is this important?

ROI 82

ROI Donor Fundraising Gift 82

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

NTEN

JANUARY 14, 2009

Tracking the first part is easy, whether you're using direct mail, TV ads, email, or your blog. We can track forwards in emails, use source codes on mailings, and drive traffic to special web pages to help us understand which strategies bring us new supporters, and which aren't worth the effort. Tags: NPTech roi web2.0

Social Media 66

Social Media ROI Media Social 66

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. There is enough data today to warrant a major investment in video.

Video 139

Video Communication Strategy Nonprofit 139

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters. Average email open rates are 15-25%.

email 94

email Marketing Guide Nonprofit 94

Allegiance Group

OCTOBER 10, 2024

We explore the challenges of channel attribution and offer tips for communicating how an omnichannel approach builds brand awareness and drives ROI. For instance, an email campaign would yield one set of data, and your online donation form another. It comes down to two things: your data and your ability to access the data you need.

ROI 52

ROI Channel Campaign Gift 52

.orgSource

JULY 25, 2023

When I asked Bard what data would be needed to produce a comprehensive analysis, it responded like this: Your website. If you were to feed Bard all of that data, you would probably have the foundation for a decent analysis. Granted, without any information beyond what it could find in its electronic domain, the results were basic.

Marketing 221

Marketing Team Build Social Media 221

The Next Web

JANUARY 5, 2013

Deep data is the new black — and there’s nothing like getting instant, deep insights into what your customers are really thinking and doing right now. For entrepreneurs about to bring a new product or service to market, the data can make or break your launch. Pete Kennedy , Main Street ROI. Hard to beat that!

Survey 135

Survey Tools Online Research 135

Bloomerang

JANUARY 3, 2022

This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. Looking at this data will help you make informed decisions and have an accurate picture of your organization’s health. . ROI (return on investment). What do you do with all of that data? .

Evaluation 132

Evaluation Metrics Campaign Fundraising 132

NonProfit Hub

MARCH 25, 2025

No one talked to the other about syncing all the prospect and customer data across platforms. No one considered syncing data across the platforms. What you end up with is fragmented and redundant technology with data spread all over. Just because you’re collecting data doesn’t mean it’s valuable.

Technology 56

Technology Nonprofit Evaluation Donor 56

Connection Cafe

JUNE 25, 2010

Was the recent direct mail you sent worth the investment? And analyzing this data for meaningful takeaways is something many organizations haven’t even considered at this point. Be realistic in what you want to track - don’t get lost in the data! Have your own pearls of wisdom for social media ROI measurement?

Social Media 51

Social Media ROI Measure Media 51

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

Mail 52

Mail Integration Digital Strategy 52

Tech Soup

FEBRUARY 5, 2013

We're in the era of "big data." If you have the right data and you know how to use it, your organization can be unstoppable. There are almost an infinite number of ways that data can be used. What do you get when you combine your donor performance data with social engagement data? Powerhouse donors!

Data 62

Data Social Nonprofit Social Network 62

DNL OmniMedia

FEBRUARY 3, 2025

Choosing a consultant with print and web design services can help your organization quickly develop effective appeals for all of your marketing channels, from social media to direct mail. Direct mail: There’s a common misconception out there that direct mail is an out-of-date marketing channel.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

sgEngage

AUGUST 1, 2024

By leveraging past event data, you can create a solid foundation for donor engagement. By doubling down on these proven methods, you can maximize your marketing ROI and ensure that your outreach efforts are both efficient and effective. Effective donor engagement relies on robust data collection.

Donor 103

Donor Strategy Channel Social Media 103

Connection Cafe

APRIL 12, 2011

With the postage increase looming, you may be looking for opportunities to reduce your mail stream without reducing your net income. In January of this year, Convio acquired StrategicOne , a leading provider of data analytics, predictive modeling and campaign management services. But I digress.

Mail 44

Mail Convio Campaign Donor 44

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

Template 98

Template Donation Help Raise 98

Bloomerang

JANUARY 11, 2024

Alas, we’re right on parallel with the Fundraising Effectiveness Project data and are losing roughly 8 out of 10 new donors. What can I do to make the ROI better? Send new online donors an additional thank you by mail. Even donors who give online should get something in the mail, especially if this is their first gift.

Donor 122

Donor Tips Time Retention 122

Nimble AMS

DECEMBER 3, 2023

According to IDC research , employees wasted 44% of their workday on unsuccessful data-related tasks. Not only can you save staff time, but you can boost your ROI by freeing staff to work on higher-value projects. If so, the meeting can be an e mail. Manual processes Does your staff spend hours a day on manual processes?

Associations 123

Associations ROI Retention Software 123

Bloomerang

MAY 30, 2022

Answer these questions and review the data from past campaigns to understand where your organization currently stands and how you can build on past performance. We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. A direct mail campaign. Direct mail.

Fundraising 140

Fundraising Guide Social Media Donor 140

NTEN

OCTOBER 19, 2012

Nonprofit marketers, however, are steeped in mono-channel direct marketing (primarily postal-based direct mail or outbound telemarketing) and often find themselves unable to rationalize these new, dynamic channels of consumer contact with an acceptable return on investment (ROI).

Marketing 81

Marketing Online Social Media ROI 81

DNL OmniMedia

DECEMBER 12, 2024

This way, youll gather data that allows you to identify the aspects of your strategy that are and arent working to drive results. Dont be afraid to A/B test social media posts, direct mail appeals, and other marketing materials.) how to get started To begin sending direct mail, identify what messages you will send via mail.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

DECEMBER 27, 2012

A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. With its design and tool set consistent with the soon-to-be-released Windows 8, nonprofits would be wise to sign up and reserve their first choice of Outlook e-mail addresses as soon as possible. TurboVote :: turbovote.org.

Web 279

Web Tools Free Nonprofit 279

Nonprofit Tech for Good

JULY 28, 2013

Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. Currently in beta, TwitSprout also allows you to easily convert your Twitter data into a PDF-format for easy sharing with others.

Free 280

Free Nonprofit Social Media Mobile 280

Allegiance Group

SEPTEMBER 26, 2024

Here’s a riddle: Over five days, a donor receives an email, text message, and direct mail piece from you, each with links to your online giving page. This may be a simplified breakdown of omni-channel fundraising and marketing , but you can see how complex the attribution and data-collection side of it is. The answer? All of them.

Channel 52

Channel Data Tech Social Media 52

Nonprofit Tech for Good

MARCH 8, 2013

Easelly allows you to easily to create infographics for your nonprofit by using pre-designed templates and a simple drag-and-drop process for data integration. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. Easelly :: easel.ly. TurboVote :: turbovote.org.

Web 278

Web Tools Free Nonprofit 278

Nonprofit Tech for Good

JUNE 3, 2012

A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. The visualized data includes your top tweets retweeted, geographic impact, best followers, and a word cloud of your tweets. that you can sign up to claim and and update. IconsPedia :: iconspedia.com/pack/social-me-1467.

Fun 277

Fun Resource Nonprofit Social Media 277