What’s Going on in Nonprofit Direct Mail?
NonProfit PRO
SEPTEMBER 24, 2024
Despite the rise of digital, traditional channels like direct mail are still crucial. Here's what's going on in nonprofit direct mail now.
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NonProfit PRO
AUGUST 8, 2023
With that in mind, it’s time to lay out your strategy for your direct mail campaigns to increase your donations. As we move into the last five months of the year, nonprofits are gearing up for a busy fall and winter fundraising season.
Nonprofit Tech for Good
FEBRUARY 23, 2025
By combining the power of its CRM with integrated data and cutting-edge artificial intelligence, Salesforce empowers nonprofit organizations of all sizes to cultivate deeper relationships with donors through hyper-personalized engagement. One tip is migrating over the most important subset of data like the last 3-5 years of giving history.
Pamela Grow
DECEMBER 11, 2024
In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.
NonProfit PRO
JANUARY 10, 2023
Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!
NonProfit PRO
NOVEMBER 3, 2022
Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!
NonProfit PRO
MAY 10, 2023
Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!
NonProfit PRO
JANUARY 26, 2023
Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!
Nonprofit Tech for Good
FEBRUARY 2, 2025
Analyze Data: Use Google Analytics or a QR code analytics tracking platform (many QR code generators offer this) to track scans and measure campaign success. Using Data to Deepen Connections The data collected from your audience’s QR code usage can provide valuable insights and allow you to focus on specific details.
NonProfit PRO
MARCH 7, 2023
Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!
NonProfit PRO
JANUARY 14, 2022
Melissa’s latest solutions catalog shares leading tools to autocomplete customer data at checkout, enrich records for deeper insights, and find targeted mailing and email lists. Conquer your 2022 ecommerce goals – from achieving frictionless customer experiences, to slashing shipping costs.
NonProfit PRO
APRIL 19, 2024
Moore is expanding its production personalization capabilities through investments in data-driven equipment and workflow automation.
Nonprofit Tech for Good
JUNE 1, 2021
The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.
NonProfit PRO
JUNE 7, 2023
Successful direct mail campaigns help donors understand the goal, visualize their impact, and get excited about giving. Using data and segmentation, nonprofits can target donors with customized messaging that resonates on a personal level. And while managing segmented data can be complex, it does not have to be difficult.
NonProfit PRO
FEBRUARY 28, 2024
Data Axle Nonprofit announced the launch of new email data in the company’s robust omnichannel cooperatives, Apogee and DonorBase.
Nonprofit Tech for Good
MAY 16, 2024
By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. These include direct mail, phone calls and messages, and in-person solicitations. They let organizations use data to improve their fundraising.
TechSpot
MAY 13, 2024
Proton Mail recently came under scrutiny for providing Spanish authorities with enough data to identify and arrest a member of the Catalan independence organization Democratic Tsunami. The company claimed it was compelled to cooperate with law enforcement due to Swiss laws. Read Entire Article
Bloomerang
JULY 7, 2022
Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.
sgEngage
NOVEMBER 13, 2024
Highlight compelling data points or success stories to inspire action, whether donating or getting involved with your organization. Direct mail While digital communications allow your message to reach a wider audience , old-fashioned snail mail is still a tried and true tactic.
Charity Village
MAY 30, 2024
The 2024 Canadian Direct Mail Benchmarks report is here! Good Works is thrilled to once again bring you this totally free report, packed with all-Canadian data to help you measure your direct mail program against yourself, and against the sector.
Mashable Tech
MARCH 7, 2025
Ransoms letters (yep, snail mail) are sent to corporate executives claiming to be from "BianLian Group," a known Russian ransomware gang, saying they've infiltrated the organization's network and demand payment to a Bitcoin wallet or else sensitive information will be published on its network. "We
NonProfit PRO
JANUARY 6, 2022
Start fresh in 2022 with solutions to clean, update and enrich your donor data. From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail.
Nonprofit Tech for Good
SEPTEMBER 23, 2020
#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors.
Bloomerang
DECEMBER 12, 2024
While AI can and should expedite numerous tasks of organizing and summarizing donor data and records, it is ill equipped to develop and maintain friendships. AI resources may be rich in data and knowledge, but they dont have hearts, souls, and personalities. How many handwritten notes do you receive via snail mail?
M+R
MAY 31, 2022
About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.
Bloomerang
MAY 24, 2024
Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.
NonProfit PRO
DECEMBER 2, 2021
Start fresh in 2022 with solutions to clean, update and enrich your donor data. From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail.
NonProfit PRO
APRIL 13, 2023
Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!
sgEngage
FEBRUARY 4, 2022
Smaller, distributed teams are increasingly relying on AI to synthesize data and optimize their workflows. At Blackbaud, we believe this future – the future of the nonprofit sector – will be supported by Data Intelligence. . What is Data Intelligence? .
Association Analytics
DECEMBER 13, 2023
We likely don’t need to convince you that in today’s digital age, data is the lifeblood of any successful association. And you’re likely to agree that ensuring the cleanliness and accuracy of that data is key. But what happens if your data isn’t clean? Data should be directional Your data may be disorganized.
NonProfit PRO
OCTOBER 6, 2021
One-time online giving grew 15.6% last year, according to the study. Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising.
Nonprofit Tech for Good
SEPTEMBER 14, 2020
The data reveal how donors prefer to give and engage with their favorite causes and charitable organizations. 12% prefer to give by bank/wire transfer, 10% by direct/post mail, 10% via PayPal, 8% in cash, 2% via digital wallet, 2% by text-to-give, and 1% by mobile money. 10 Key Stats from the. 2020 Global Trends in Giving Report.
Bloomerang
NOVEMBER 21, 2024
Collect data (ideally the last two years, but at a minimum for the previous year) How much did we raise at end of year? Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Perform any necessary list cleaning on your direct mail and email lists.
The Verge
APRIL 4, 2021
Personal data from 533 million Facebook accounts has reportedly leaked online for free, according to security researcher Alon Gal. Now, though, it appears that those who want to get their hands on the data won’t have to pay anything at all. This is old data that was previously reported on in 2019,” Facebook told BleepingComputer. “We
Bloomerang
OCTOBER 3, 2022
Your donor database is only as good as the data you put into it. As with every other industry today, nonprofits are especially dependent on good data to be successful. And donor data is at the top of the critical care list. And donor data is at the top of the critical care list. What is poor data really costing you?
sgEngage
NOVEMBER 7, 2023
A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. It doesn’t have to be complicated or time-consuming. Male or female?
TechCrunch
MAY 1, 2021
How Klaviyo used data and no-code to transform owned marketing (3,000 words/12 minutes). In the rest of this newsletter we’ll get into All Raise data, the new Miami and a new lineup you don’t want to miss. Hacking my way into analytics: A creative’s journey to design with data. All (aren’t) Raise(d). Seen on Extra Crunch.
M+R
MARCH 11, 2024
Read time: 2 minutes Did you miss our latest webinar about Scout Quest, our privacy-focused one-of-a-kind online data co-op? Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file.
Nonprofit Tech for Good
FEBRUARY 17, 2022
You may be surprised to learn how easy it is to find out important participant and donor characteristics through the right tools and data. A good CRM like HubSpot or EveryAction can help you do that, or if not, pulling available data into a centralized “source of truth” is a good place to start.
The NonProfit Times
NOVEMBER 25, 2024
New data shows 4.6% New data shows 4.6% The data is from the report Give.org Donor Trust Report 2024: Trust and Giving Attitudes Across U.S. Data was not captured on what drove those donors to a charity’s website. of atheists rate their trust in charities as 9 or 10 on a 10-point scale, as compared to 55.6% of Catholics.
sgEngage
DECEMBER 12, 2024
After we made introductions, I asked about their donor CRM, jotting notes as they shared their hopes, frustrations, and data woes. If, like my client, youre asking if its time to change your fundraising CRM , the starting point is understanding your current situation (your team, your data, and your needs) as well as your goals for the future.
The NonProfit Times
OCTOBER 4, 2024
Two former executives of Epsilon Data Management were sentenced to federal prison terms after being convicted of selling targeted lists of U.S. consumers for the benefit of mass-mailing fraud schemes that defrauded hundreds of thousands of Americans out of tens of millions of dollars. households.
The Verge
DECEMBER 4, 2021
This is at least the second report in as many weeks from someone claiming they sent a Google phone in for repair, only to have it used to leak their private data and photographs. For Pixel phones, your options for official service are either via mail-in or, in some countries, local service through an authorized provider.
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