Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools. I sent out a query nonprofit tech colleagues who are social media mavens and ask that age old question, “ What’s in your social media measurement tool box ?”

Measure 118

Measure Social Media Tools Media 118

Association Analytics

JANUARY 30, 2023

That’s where data can come into play to help you make better decisions (Netflix data knows exactly what you’re watching!) Data analytics helps you to uncover insights that are otherwise hard to see or understand. Let’s break down several scenarios to show how data analytics can help improve the member experience.

Experiment 321

Experiment Create Aggregator Retention 321

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Measuring Your Edgerank Score. AVES is the process of using bogus social media metrics to indicate value — metrics like influencer scores.

Measure 101

Measure Facebook Screencast Metrics 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. That is they make decisions based on meaningful data, rather than solely by gut. The Evolutionary Stages of A Data-Driven Culture.

Culture 117

Culture Data Measure Social Media 117

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. The audience consisted of data geeks, data scientists, and analytics professionals! p/QTToUNlZjr/.

Data 101

Data Change Boston Literacy 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

Five Steps You Can Take Now to Apply the New Measurement Standards In Your Organization. Everything You Need to Know about the Dublin Summit and the New Measurement Standards. SMMStandards Progress and Roadmap: Marklein and Paine Present the First Social Media Measurement Standards at the Dublin Summit.

Social Media 97

Social Media Measure Media Social 97

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Where do I find this data?

Donor 265

Donor Track Facebook Campaign 265

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2014

I was invited to do a “lightening talk” covering the “human side” of data for good. The Human Side of Nonprofit Data Practice is the Yin, Technical the Yang. The Human Side of Nonprofit Data Practice is the Yin, Technical the Yang. Good data practice is not just about the technical skills.

Data 109

Data Measure Culture Technique 109

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

Social Media Measurement Tips View more presentations from Beth Kanter. I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it.

Social Media 95

Social Media Measure Jordan Tips 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.

Measure 97

Measure Social Media Media Social 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2013

They follow the scientific method which includes coming up with hypothesis question, collecting data, analyzing results, and getting insight to their questions. As I was helping her translate the data in excel spreadsheet into a line graph, I realized that the project was essentially an a/b test.

Social Media 103

Social Media Measure Project California 103

EveryAction

JULY 12, 2023

Do we have the volunteer power we need in those districts to influence our targets? Paper petitions are fine but a tablet-based petition—eliminating the need for hours of post-event data entry—is even better. Consider additional measures like how many of these people complete an action three or six months later.

Volunteer 195

Volunteer Campaign Advocacy Nonprofit 195

sgEngage

OCTOBER 28, 2021

The first iteration tracks disclosure of 22 data points across six specific dimensions of racial equity: (1) Pay Equity, (2) Racial/Ethnic Diversity Data, (3) Education and Training Programs, (4) Response to Mass Incarceration, (5) Community Investments, and (6) Anti-Discrimination Policies.

Data 91

Data America Policy Companies 91

NTEN

DECEMBER 19, 2011

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. The standard nonprofit data points come from fundraising, communications, programs, and finance so consider these sources when gathering your team. By Julie Macalik, with Greenlights for Nonprofit Success.

Measure 81

Measure Issue Impact Survey 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

Metrics 96

Metrics Facebook Data Social 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2010

In reflecting over the past three years, the definition of listening tools has broadened beyond “monitoring&# or “research&# to include several categories: social media engagement management, analytics, influencer identification, and social network analysis. Tags: Engagement Influencers Listening Measurement.

Social Media 118

Social Media Tools Aggregator Media 118

Association Analytics

SEPTEMBER 13, 2023

Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment. This data-driven approach ensures that learners receive the best possible educational experience, with high-quality instructors driving engagement and knowledge retention.

Analytics 169

Analytics Education Program Impact 169

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

Even though Online Only and Dual Channel cohorts both returned higher annual donor value than either Offline cohort, the underlying factors influencing this trend are different for the two high value cohorts. This illustrates that the ROI of online engagement should not solely be measured by giving online. See chart above].

Channel 105

Channel Giving Donor Offline 105

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2011

I don’t bother with click rates or influence leader board scores. Some reflections questions I used to understand the data: What content/links are of interest to the people who are engaging with me? It will search hashtags or keywords and dump the data in a google spreadsheet. Who is regularly retweeting me?

Twitter 112

Twitter Tools Measure Learning 112

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Shows ad performance data like impressions, spend, and demographic reach. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics.

Library 104

Library Influence Demographics Nonprofit 104

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

March is not only great for basketball, but is also good for nonprofit research studies about digital strategies and launches of new data tools. So if you like looking at and thinking about data and love to get your hands dirty with a data jujitsu, here’s a couple of goodies for you. RESEARCH STUDIES.

Studies 115

Studies Research Attention Tools 115

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2013

When I saw this YouTube video to promote a conference on measurement and outcomes, I couldn’t resist sharing it. It is the second installment of a series about the adventures of “ Data Girl and Measurement Boy ” that promotes a conference on data and improving outcome measurement for nonprofits.

Content 130

Content Examples Social Strategy 130

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. Here are three top ways to get the most out of the data you already have. Your supporters are ultimately in charge of their own journeys, but you can certainly take action to influence and guide them.

Data 99

Data Gift Relationship Interaction 99

Forum One

JULY 13, 2022

Meaningful data is a tremendous asset to advocates, policymakers, and mission-driven organizations. Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories.

Story 71

Story Data Storytelling Lesson 71

.orgSource

JULY 3, 2023

Use data to target initiatives and identify audience personas. You can produce influencer segments, learning snippets, testimonials, interviews, behind-the-scenes footage, or live streaming. You can produce influencer segments, learning snippets, testimonials, interviews, behind-the-scenes footage, or live streaming.

Video 221

Video Communication Create Strategy 221

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. It is also important to think about what specific metrics are needed to measure along the way.

Social Media 131

Social Media Media Social Chart 131

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. How do you know an “influencer?&#. View more presentations from womenwhotech. Google Analytics – [link].

Tools 162

Tools Tech Map RSS 162

Candid

DECEMBER 9, 2024

Yet the latest data shows that, although education remains the top priority for institutional grantmakers and a close second for individual donors, education organizations have been receiving a decreasing share of overall funding. Another priority needs to be to diversify funding streams.

Education 96

Education Trend Share Giving 96

Beth's Blog: How Nonprofits Can Use Social Media

MAY 10, 2013

I thought if I set up a tumblr blog curating great nonprofit spreadsheets , but the next logical step is create visualizations of your data. Great data visualizations don’t necessarily require an expensive software package or a programmer on staff. If your data adds up to 100%, you might choose a pie chart. Low budget?

Chart 135

Chart Template Data Tutorial 135

Bloomerang

SEPTEMBER 5, 2023

Read on to discover the value of data-driven storytelling and how this key feature increases trust and enables your nonprofit to drive more revenue. By applying simple information-sharing strategies, you can appeal to donors who, in today’s dynamic world, are more sophisticated and demand data when deciding how to allocate funds for donation.

Storytelling 85

Storytelling Fund Data Cancer 85

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. Nor am I convinced we’ll have the bandwidth to use the tools or this data. . How can these tools help you track meaningful data? So, first you need to figure out what data you want to collect.

Analytics 114

Analytics Digital Tools Measure 114

Amy Sample Ward

OCTOBER 18, 2011

If you’re looking to explore the dynamics of social sharing influencing online fundraising, read Debra Askanase’s recent overview. You can look at the demographics of those engaging with your content, measure your reach (the network of your fans), and get feedback on how well every each of your posts is received by the community.

Facebook 196

Facebook Change Tutorial Plugin 196

Candid

MAY 13, 2024

In a 2022 survey, nearly 70% of respondents cited building measurement, evaluation, and learning capabilities as a critical area in which they would like to invest. Like other types of grantmakers, collaboratives seek to measure effectiveness and learn from feedback. Modeling equitable grantee- and constituent-centered practices.

Measure 59

Measure Collaboration Effective Impact 59

.orgSource

JULY 17, 2023

With data-driven insights, campaigns take flight, Association marketing soars to new heights. Influencers are found, partnerships bloom, social media conquered, marketers consume. AI models use algorithms to recognize patterns, learn from specific sets of data, and provide responses based on that education.

Model 221

Model Language Images Associations 221

Nonprofit Tech for Good

DECEMBER 20, 2010

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. All the while, you’ve got to measure, track and re-adjust.

Social Media 189

Social Media Foundation Examples Media 189