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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

Data 210
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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

Leveraging your data throughout the entire member journey can impact your association and your members. From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way.

Track 169
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Change the way you think about member engagement

Association Analytics

The real issue lies in that while most associations serve a very specific niche, industry, profession, or need, the membership base isn’t a monolith. It’s important to track not just what people do with you – what events they attend, what courses they take, what emails they respond to – but also what they don’t care about.

Change 169
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How to Use Data to Drive Your Content Strategy

Association Analytics

But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Here are some tips for using data to create relevant content for your members and customers.

Taxonomy 169
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Use Data for New Revenue Opportunities

Association Analytics

The good news is – you already have a treasure trove of information you can use to explore new revenue streams – your data! We are going to share three ways to generate new revenue using your data. Use your data to optimize people and products. Start by tracking your members’ behaviors. age, geography, job type).

Data 169
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Let Data Drive Your Decisions

Bloomerang

Fortunately, data can help you make good decisions during uncertain times. Why data should drive your decisions Many key industries, including retailers, manufacturers, and healthcare organizations, use data to inform decisions. To be successful despite uncertainty, you must let data drive your decisions.

Data 105
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Turn Ordinary into Extraordinary–Bold Ideas are Solutions Day’s Signature

.orgSource

We pair association professionals with industry partners to share 20 minutes of expert advice on jumpstarting innovative initiatives like these. Join Jack King, MBA, Chief Information Officer, American College of Surgeons, and me for an engaging fireside chat. Speed strategies are a highlight of Solutions Day’s unique format.

Ideas 221