Data, Homeless, Hurricane and Sample

6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)

Get Fully Funded

JUNE 11, 2023

Maybe your organization helped over one hundred hurricane survivors find temporary housing. Before you mail, check your data for duplicates so you don’t waste money on unnecessary printing or postage. Your letter must address what your donor wants to know and what warms her heart. Tell the story of one person or one family.

People

People Giving Fundraising Mail

Win Back Your Lapsed Donors

Bloomerang

FEBRUARY 1, 2022

Again, it’s about that audience, especially for new donor acquisition when you don’t have a lot of internal data points on those people, and how can you look at people as a group and try to determine how they’re going to respond. We understand you might not have all of these data points. That’s okay.

Donor

Donor Disaster Gift Puerto Rico

Nonprofit Technology

6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)

Win Back Your Lapsed Donors

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