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5 Strategies for Marketing Your New Major Gifts Program

Nonprofits Source

If you’ve just launched a major gifts program, you’ll need a fresh plan for marketing the new giving opportunity. Current supporters are already committed to your cause and your organization, whether that be through the willingness to give financially, commit to recurring gifts, or offer another form of support.

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[ASK AN EXPERT] In Which Year Are Gifts Made On Or Before December 31, But Received In January, Counted?

Bloomerang

Today’s question come from a nonprofit employee who want advice on which year to count gifts that are made on or before December 31, but not received until January: . Our auditors later told us the gifts should have been recorded as pledges, with the payment showing as being applied in the new year. — In a Dilemma.

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How to Work Smarter, Not Harder with Fundraising Automation

Qgiv

Fundraising automation encompasses a plethora of ways to make the fundraising process easier for your organization—data collection, emails, receipts, and more! With the right integrations, you can send your donor data to your CRM, email service provider, accounting software, and more without the need for any manual data entry.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. For example, could people who donate every year be cultivated for a larger or monthly gift?

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Bye Bye Dirty Data, Hello Donor Love & Dollars!

John Kenyon

Problem: Dirty Data = Lost Dollars & Relationships. Lean staffed nonprofits often have dirty data and even large well staffed nonprofits often have hidden dirty data. This is because the cost of Dirty Data is often hidden. This is because the cost of Dirty Data is often hidden. Bye Bye large end of year gift.

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5 Payment Processing Features To Acquire Younger Donors

Achieve

Pledge Now, Pay Later. Most Millennial and Gen Z donors think of checkbooks and mailing as outdated. reveal that only 6% of Millennials are inspired to give via direct mail compared to 18% of Boomers. . In turn, all of your fundraising data will be channeled and organized into one interconnected system. . .

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4 Communications Strategy Tips for Donor Retention

sgEngage

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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