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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

By combining the power of its CRM with integrated data and cutting-edge artificial intelligence, Salesforce empowers nonprofit organizations of all sizes to cultivate deeper relationships with donors through hyper-personalized engagement. One tip is migrating over the most important subset of data like the last 3-5 years of giving history.

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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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Mastering Your End-of-Year Fundraising Plan: Calendar + Checklist

Bloomerang

Collect data (ideally the last two years, but at a minimum for the previous year) How much did we raise at end of year? What was our average gift amount? Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. September Create a campaign theme and offer, logo, and tagline.

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There’s Nothing Artificial About Fundraising

Bloomerang

While AI can and should expedite numerous tasks of organizing and summarizing donor data and records, it is ill equipped to develop and maintain friendships. AI resources may be rich in data and knowledge, but they dont have hearts, souls, and personalities. How many handwritten notes do you receive via snail mail?

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5 Ways to Use Your Digital Impact Report as a Marketing Tool

sgEngage

Highlight compelling data points or success stories to inspire action, whether donating or getting involved with your organization. Direct mail While digital communications allow your message to reach a wider audience , old-fashioned snail mail is still a tried and true tactic.

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New Data Shows Online Fundraising’s Tremendous Growth — Plus 3 Predictions

NonProfit PRO

Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising. One-time online giving grew 15.6% last year, according to the study.

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Top 6 Reasons to Focus on Recurring Donations for Nonprofits

Nonprofit Tech for Good

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Revenue from recurring donations is far more predictable than revenue from one-off gifts. Discover the benefits of recurring donations.

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