NonProfit PRO

FEBRUARY 28, 2024

Data Axle Nonprofit announced the launch of new email data in the company’s robust omnichannel cooperatives, Apogee and DonorBase.

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email Data Active Activism 261

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. However, its not enough to simply send the same appeal to your entire supporter base and ask them to donate. Well cover: What is a donation request letter?

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Template Donation Help Raise 98

Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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Mail Fundraising Strategy Nonprofit 59

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Nonprofit Tech for Good

SEPTEMBER 23, 2020

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors.

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Statistics Donor Charity NGO 363

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving.

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sgEngage

NOVEMBER 13, 2024

Highlight compelling data points or success stories to inspire action, whether donating or getting involved with your organization. Be sure to include a call-to-action in all of these donor communication pieces, directing supporters to view the full report or make a donation.

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Digital Impact Report Marketing 111

Nonprofit Tech for Good

SEPTEMBER 14, 2020

The data reveal how donors prefer to give and engage with their favorite causes and charitable organizations. 12% prefer to give by bank/wire transfer, 10% by direct/post mail, 10% via PayPal, 8% in cash, 2% via digital wallet, 2% by text-to-give, and 1% by mobile money. 60% have donated to an NPO in response to the COVID-19 pandemic.

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Nonprofit Tech for Good

APRIL 3, 2022

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future. Then help implement these tools.

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Fundraising Donation Donor Social Media 361

NonProfit PRO

OCTOBER 6, 2021

Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising. One-time online giving grew 15.6% last year, according to the study.

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Online Data Gift Donation 279

Bloomerang

DECEMBER 2, 2024

Except, there aren’t many donations coming through. The great thing about email fundraising is that you get quick results and a lot of data to make sense of those results. At each point in the funnel, we want to maximize engagement in order to maximize the number of donations we receive from the email.

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email Fundraising Rate Donation 118

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Donor Practice 130

Nonprofit Tech for Good

MARCH 25, 2014

Eighty-three percent of millennials donate to charity with 84 percent of those donations being made online (58 percent of the donations are $100 or less), and a whopping 91 percent of millennials review a nonprofit’s website before making a donation. Baby Boomers (Born 1946 –1964, Currently Ages 50–68).

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Generation Donor Support Social Media 276

Bloomerang

NOVEMBER 21, 2024

Collect data (ideally the last two years, but at a minimum for the previous year) How much did we raise at end of year? Design and test your year-end donation page and web overlay for the homepage to spotlight the campaign, incorporating year-end fundraising for nonprofits. Launch your mail drop or scheduled end-of-year email appeals.

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Calendar Fundraising Gift Social Media 111

CauseVox

JANUARY 20, 2025

We made it through 2024, and with it the final push for year-end donations. You might be asking why you need to put a ton of time and energy into bringing your donors back for a second donation. That will let you know your base level and help you take data as you move forward to see which strategies work for your donors.

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Retention Donor Strategy Social Media 115

Nonprofit Tech for Good

OCTOBER 11, 2024

By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. This is where data and statistics come in, combined with a powerful image that tells a story.

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Social Media Donor Media Social 300

Bloomerang

JANUARY 14, 2025

The primary types of mobile giving Text-to-give One of the most popular ways to give on the go is via text-to-give or text-to-donate, which simply involves giving via text message. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Step 5: Track and analyze data to improve over time.

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Mobile Giving Guide Nonprofit 105

sgEngage

NOVEMBER 7, 2024

have been cast, nonprofit organizations should be prepared for a new wave of donations from voters whose candidate (or candidates) did not win. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done. Have they given recent donations to organizations similar to yours?

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Donor Support Gift Advocacy 105

M+R

MAY 31, 2022

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

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Mail Spam email Rate 116

Nonprofit Tech for Good

FEBRUARY 17, 2022

You may be surprised to learn how easy it is to find out important participant and donor characteristics through the right tools and data. A good CRM like HubSpot or EveryAction can help you do that, or if not, pulling available data into a centralized “source of truth” is a good place to start.

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Fundraising Tips Management Nonprofit 357

Nonprofit Tech for Good

AUGUST 4, 2023

Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. 1) The Silent Generation (1925-1945) 88% give to charity, donating an annual average of $1,367 across 6.2 organizations** 11.8% organizations** 23.6% organizations** 25.9%

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Giving Generation North America Social Media 246

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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Mail Build Nonprofit Charity 111

Nonprofit Tech for Good

APRIL 5, 2021

According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram. According to the Global Trends in Giving Report , 10% of online donors have made a donation through Instagram Charitable Tools. Post Eye-catching Photos.

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Practice Nonprofit Social Media Facebook 363

Nonprofit Tech for Good

NOVEMBER 8, 2018

18% of donors worldwide have donated to a charitable organization directly through Facebook. 41% of donors to charitable organizations also donate to online crowdfunding campaigns that benefit individuals. That said, no matter how they give, the vast majority of donors (69%) prefer to be thanked for their donations via email.

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Trend Global South America Giving 274

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Take a peek at the data to uncover the trends that shaped your campaign’s outcomes. But data only tells part of the story.

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Campaign Fundraising Donor Social Media 97

The NonProfit Times

NOVEMBER 25, 2024

New data shows 4.6% New data shows 4.6% The data is from the report Give.org Donor Trust Report 2024: Trust and Giving Attitudes Across U.S. Data was not captured on what drove those donors to a charity’s website. of atheists rate their trust in charities as 9 or 10 on a 10-point scale, as compared to 55.6% of Catholics.

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Charity Studies Ratio Attitude 104

Nonprofit Tech for Good

JULY 31, 2020

When reporting on these numbers try breaking it down into small digestible chunks of data that are easy to interpret. For example, reports that show side by side amounts for individual months from each year can help you pinpoint reasons for any discrepancies in donation amounts. Did you mail out an appeal at a different time?

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Goal Fundraising Nonprofit Pledge 313

Nonprofit Tech for Good

NOVEMBER 20, 2021

To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising. electronically or via regular mail). Additionally, with many businesses and services temporarily closed due to COVID-19, make sure to check on any restrictions on the donated item.

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Virtual Personal Fundraising Tips 287

Nonprofit Tech for Good

AUGUST 30, 2024

While this new group might not be a source of large donations, students have loads of passion, creativity, and energy. A young person is not going to get excited about a banquet or going to meetings and hearing about how important it is that they donate. The same goes for donations. However, data isn’t what it’s all about.

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People Strategy Nonprofit Volunteer 263

Bloomerang

FEBRUARY 16, 2024

Effective nonprofit financial management helps you maximize the value of the donations you receive and fulfill the vision of your nonprofit. 8 strategies for effective nonprofit financial management There’s more to managing your charity or nonprofit’s finances than collecting donations, although that is a critical part.

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Donation Effective Management Guide 119

Nonprofit Tech for Good

JUNE 19, 2019

They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. In today’s digital world, a modern, updated website packed with touching photos, heartfelt testimonials, donation and registration forms, and social feeds is a must. Send direct mail, too! Email them.

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Donor Social Media Offline Gift 277

Nonprofit Tech for Good

SEPTEMBER 29, 2019

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Here are our 4 proven ways to improve your online giving page so you can bring in more donations. Use a single-page donation form.

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Conversation Giving Online Tips 262

Nonprofit Tech for Good

DECEMBER 12, 2019

When you solicit a prospective supporter, you need to be prepared with data, compelling testimonials, personal knowledge of what motivates the donor as an individual, and a concrete plan of how their major gift will help you make major changes. Acknowledge their support in a way that encourages repeat donations and participation.

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Relationship Donor Management Sponsor 246

Bloomerang

OCTOBER 3, 2022

Your donor database is only as good as the data you put into it. As with every other industry today, nonprofits are especially dependent on good data to be successful. And donor data is at the top of the critical care list. And donor data is at the top of the critical care list. What is poor data really costing you?

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Organization Data Database Donor 136

Nonprofit Tech for Good

APRIL 10, 2021

Thanks to technology, there’s no need to spend hours processing mailed registration forms, checks, receipts, and entering information in endless spreadsheets. 7) Collect the data. Donor data is a veritable gold mine for a nonprofit’s fundraising efforts. 2) Upgrade to online registration. 3) Adapt the tournament as necessary.

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Fundraising Practice Registration Virtual 318

Nonprofit Tech for Good

SEPTEMBER 16, 2021

If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. Take this example: Don’t: With your support, we can reach our goal of increasing food and clothing donations by 25% in our community. 2) Review Your Goals.

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Communication Fundraising Audience Donor 322

TechCrunch

MAY 1, 2021

How Klaviyo used data and no-code to transform owned marketing (3,000 words/12 minutes). In the rest of this newsletter we’ll get into All Raise data, the new Miami and a new lineup you don’t want to miss. Hacking my way into analytics: A creative’s journey to design with data. All (aren’t) Raise(d). Seen on Extra Crunch.

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Mail Marketing Las Vegas Miami 143