Candid

MARCH 3, 2025

To date, over 75,000 nonprofits have contributed their demographic data to Candid, representing an increase of 50% since 2022. This data also enabled the development of The State of Diversity in the U.S. This data also enabled the development of The State of Diversity in the U.S.

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Demographics Benefit Profile Foundation 52

Candid

JULY 9, 2024

nonprofits are engaging with demographic data about their staff, leadership, and board members—but what does quality demographic data look like? A study we recently conducted on behalf of Candid found that, in line with previous research , nonprofits are using demographic data to inform their work and sharing it.

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Demographics Data Issue Question 105

Candid

DECEMBER 6, 2023

Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S.

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Demographics Data Free Evaluation 111

Candid

NOVEMBER 7, 2023

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. Here I highlight their best practices for collecting this data from grantees, as well as what this information is helping foundations to achieve.

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Candid

SEPTEMBER 26, 2023

Now with over 100 partners , and nearly 60,000 organizations sharing data, the Demographics via Candid campaign is going strong. In the process, we have noticed there are some common concerns and barriers that tend to come up on the road to better demographic data.

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The MatrixFiles

JANUARY 22, 2025

Heres what we learned: Demographic Shifts are Accelerating Demographics are playing a significant role in shaping membership trends. Associations Are Learning to Make Data-Driven Decisions Analyze demographic and membership trends. To explore this more, I hosted a webinar through UST Education on the membership cliff.

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Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. But, the digital age has ushered in a new era, prompting a shift towards data-driven approaches. They let organizations use data to improve their fundraising.

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Candid

MAY 4, 2023

Since 2014, Candid has been collecting demographic data about the people who work at U.S. To date, over 54,000 organizations have shared some data about how their staff and/or board identify by race/ethnicity, gender, sexual orientation, and/or disability status. Demographic data sharing varies by nonprofit subject category.

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Candid

JUNE 20, 2023

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

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Nonprofit Tech for Good

NOVEMBER 10, 2024

Highlight key data. Because people consume information differently, alternate between sharing data in the form of infographics and photos to maintain engagement. Different demographics tend to favor different platforms, so nonprofits should consider factors like age and interests when deciding where to focus their efforts.

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Candid

JANUARY 4, 2023

By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.

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NonProfit PRO

JANUARY 19, 2024

Here are three questions nonprofits should ask in order to implement a data-driven development strategy in 2024.

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Candid

MAY 16, 2024

What’s the demographic composition of the U.S. Based on data from 59,550 public charities that shared demographic data between July 2019 and January 2024, 47% of all staff identify as white, 24% as Black/African American, 19% as Hispanic/Latino, 6% as Asian American/Pacific Islander, 1% as Native American, and 4% as multiracial.

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Bloomerang

OCTOBER 30, 2024

Millennials and Gen Z are both nuanced demographics. There are various areas to dig deeper into, but some things worth exploring about these demographics include the following. You can use data analytics platforms to segment your target demographics into personas, allowing you to tailor general outreach to be more relevant.

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Donor Strategy Demographics Donation 111

Association Analytics

MAY 17, 2021

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Analyzing this data is challenging as it typically resides in multiple systems (e.g. Demographic/Career Info. Schedule a demo to learn more.

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Retention Data Associations Demographics 192

.orgSource

JANUARY 22, 2024

That data turns what was once a narrow path into a two-way street. Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. When we view data through the lens of empathy it becomes a powerful magnet for retention and growth. How do you put emotion into data?

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Digital Life Data Skills 221

Association Analytics

OCTOBER 7, 2024

A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this. Personalized Content: Tailoring Messages for Maximum Impact Creating highly personalized content using data and AI tools is crucial for engaging members effectively. So keep an eye on that.

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NonProfit PRO

JANUARY 6, 2022

Start fresh in 2022 with solutions to clean, update and enrich your donor data. From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail.

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Data Fundraising Demographics Mail 147

Candid

MARCH 4, 2025

Candid exists to provide the nonprofit sector with the data it needs to do good. We believe that sharing good data supports funders, nonprofits, and others in achieving their missions and that transparency enables the sector to thrive by building trust.

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Association Analytics

DECEMBER 15, 2022

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. Analyzing this data is challenging as it typically resides in multiple systems (e.g. The post Are you getting the most out of your retention data?

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Retention Data Demographics Associations 169

Fast Company Tech

MARCH 17, 2025

Intuit Credit Karma commissioned the study from data firm Qualtrics ahead of March Madness, to shed light on some of the collateral damage wrought by the booming sports betting industry. Thats 14% more than the number of respondents across all age demographics claiming to be addicts.

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Studies Adobe Children Demographics 128

Association Analytics

APRIL 8, 2021

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. And yet, the ability to use data to serve your association’s mission has never been more important and timely. Developing a SMART goal is seldom complex from a data standpoint. Engage in Analysis.

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Association Analytics

JULY 22, 2021

The concept of “dirty data” and how to approach it can be daunting. Simply put, dirty data is data that is inaccurate, incomplete, inconsistent, duplicative, or outdated. At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics.

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Data Analytics Associations Registration 169

Candid

MARCH 1, 2023

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.

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Candid

FEBRUARY 7, 2022

I also believe that with this explicit conversation comes an explicit responsibility to collect data about race thoughtfully and to use this data to shape systems change. I am a firm believer in collecting demographic data. Language has power. Not mincing words when it comes to issues like racism is especially critical.

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Data Demographics Foundation Conversation 131

NonProfit PRO

DECEMBER 2, 2021

Start fresh in 2022 with solutions to clean, update and enrich your donor data. From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail.

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Data Fundraising Demographics Mail 130

Association Analytics

DECEMBER 13, 2023

We likely don’t need to convince you that in today’s digital age, data is the lifeblood of any successful association. And you’re likely to agree that ensuring the cleanliness and accuracy of that data is key. But what happens if your data isn’t clean? Data should be directional Your data may be disorganized.

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Data Tips Associations Government 169

Towards Data Science

MAY 22, 2023

Solving data preparation tasks with ChatGPT Photo by Ricardo Gomez Angel on Unsplash Data engineering makes up a large part of the data science process. In CRISP-DM this process stage is called “data preparation”. It comprises tasks such as data ingestion, data transformation and data quality assurance.

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sgEngage

NOVEMBER 7, 2023

Specifically, I suggest taking an assessment of how you currently use data to drive your direct response fundraising and what changes you could implement to become more data driven. Below are four simple yet highly effective ways that data can help you increase response rates. Know your target demographic. Male or female?

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Rate Data Demographics Mail 117

Candid

APRIL 11, 2024

When the Supreme Court gutted race-conscious admissions last summer and the American Alliance for Equal Rights followed with a lawsuit against the Fearless Fund, some in the philanthropic sector feared that demographic data had become a potential liability. They built a public API and released a public data set.

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Candid

NOVEMBER 20, 2024

Hardship often hits certain demographic groups harder than others. The new ALICE data also offers glimmers of hope and raises questions for further research. Data-informed solutions are key to an equitable nonprofit workforce Struggling nonprofit employees have been hidden in plain sight for far too long.

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Community Support Nonprofit Rate 105

Candid

JANUARY 14, 2025

The 2024 Giving Season kicked into high gear with a robust start on December 3, with the GivingTuesday Data Commons reporting a record $3.6 Lets take a closer look at how donors were using Candids data to inform their giving on GivingTuesday. billion raised in the United States.

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Profile Nonprofit Search Donor 87

sgEngage

NOVEMBER 5, 2024

Audiences can be categorized into different segments based on their demographic information and donation behavior. Pair these stories with quantitative and qualitative data that illustrates impact and fosters organizational transparency. Importing CRM data into a digital report builder, like Storyraise , is simple and quick.

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Digital Impact Practice Report 116

Association Analytics

JANUARY 30, 2023

That’s where data can come into play to help you make better decisions (Netflix data knows exactly what you’re watching!) Data analytics helps you to uncover insights that are otherwise hard to see or understand. Let’s break down several scenarios to show how data analytics can help improve the member experience.

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Nonprofit Tech for Good

JULY 15, 2020

No Donor Forms: If you put a wallet address directly on your site, you won’t get donor data. It is of paramount importance that nonprofits think of cryptocurrency not only as a payment method, but as a donor demographic. Where do charities find cryptocurrency donors?

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Association Analytics

MARCH 1, 2023

The best part is that you already have access to a major part of the solution – your data! Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event.

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NonProfit PRO

JUNE 30, 2023

Merkle has launched Merkury's identity resolution engine at Snowflake Summit 2023. The platform helps companies grow and own their own cookie-less private identity graph to better recognize, understand, and serve their customers across all channels in real time.

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