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Don’t Fear Your Dirty Data

Association Analytics

The concept of “dirty data” and how to approach it can be daunting. Simply put, dirty data is data that is inaccurate, incomplete, inconsistent, duplicative, or outdated. At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics.To

Data 319
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Waste & Duplicates & Dirty Data, Oh My!

NonProfit PRO

Data degrades about 2% per month, meaning your database could become a frightening place filled with stale, duplicated and unusable data. Melissa can help you reconnect with lost donors, deduplicate your database, and reduce fraud by making sure your data is up to date and accurate.

Data 242
professionals

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Waste & Duplicates & Dirty Data, Oh My!

NonProfit PRO

Data degrades about 2% per month, meaning your database could become a frightening place filled with stale, duplicated and unusable data. Melissa can help you reconnect with lost donors, deduplicate your database, and reduce fraud by making sure your data is up to date and accurate.

Data 241
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Waste & Duplicates & Dirty Data, Oh My!

NonProfit PRO

Data degrades about 2% per month, meaning your database could become a frightening place filled with stale, duplicated and unusable data. Melissa can help you reconnect with lost donors, deduplicate your database, and reduce fraud by making sure your data is up to date and accurate.

Data 240
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How To Perform a Database Cleanse

NonProfit PRO

When it comes to direct response, data is truly your most valuable asset. But far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning.

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Wish Your Data Was More Actionable?

NonProfit PRO

As a nonprofit leader, you likely have puddles of data collecting in your organization: AMS/CRM, website logs, rogue databases and spreadsheets. Your data is valuable, but your insights and impact are limited when data is scattered. Let’s pull on our boots and take a joyful leap into our data puddles.

Data 245
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Be deliberate as you start to dig into the data you need. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Does it fluctuate? ).