See What’s Out There » Blog Archive » Why do people give charity?
See3
MARCH 12, 2008
It’s easy to imagine that the academic research may eventually serve as the building blocks for a unified theory of how to raise money. Stars — movie stars, rock stars, sports stars — exercise a ludicrous influence over the public consciousness. “Many of them work, some don’t — it’s a trial-and-error process.” Well, who is?
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