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Making Stories Work for Your Org: What the Data Says

NTEN

Other academic research has found a related trend: individuals are more willing to give to save one person than to save thousands. A 2005 Public Agenda study found a substantial backlash when donors felt the appeal was too "slick" and intentionally exploitative. The stories we tell about ourselves shape who we are. So what to do?

Story 98
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Tools Galore in Online Communication - Women Who Tech 2009

Connection Cafe

Example of this being used effectively and in meaningful way: the White House opened Twitter during swine flu outbreak to take questions from the general public and the next day had expert answer questions on the White House blog. Only 0.8 % have more than 1,000.

Tech 20