Making Stories Work for Your Org: What the Data Says
NTEN
MAY 3, 2011
Other academic research has found a related trend: individuals are more willing to give to save one person than to save thousands. A 2005 Public Agenda study found a substantial backlash when donors felt the appeal was too "slick" and intentionally exploitative. The stories we tell about ourselves shape who we are. So what to do?
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