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My social marketing colleague Craig Lefebvre, who has a blog ( On Social Marketing and Social Change ), asked me to expand some comments I had made on the Social Marketing Listserve as a guest blogger. You can create or simulate an experience that can evoke an emotional response from a visitor, as they have done with Camp Darfur.
What is ironic is that the WDM has not learned to apply what they presumably have learned from their other campaigns into virtual space. Today, I got a report via the TechSoup Second Life listserv about an awareness-raising campaign for homeless children in Second Life - reported here , here and here. Educate about your cause.
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