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Deepen relationship through custom apps that improve on org activites (event fundraising, petitions). The Save Darfur Coalition asks to organize events, vigils. Identify leaders/super-activists and empower them to host local events. See example of EQCA No on Prop8 [link]. Create something to attend!
Tim says MySpace is not good for fundraising, although we have seen some examples of orgs running successful fundraising campaigns, such as Dollars for Darfur. Regardless, very few orgs (though some) have raised real cash via the Causes app. This shows the viral potential of raising awareness in the social networks.
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