Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 1, 2012
Komen Foundation , a leading breast cancer charity, pulled hundreds of thousands of dollars in breast cancer screening funds from Planned Parenthood. Komen’s funding pays for about 170,000 of those screenings. Kivi got a call from a newspaper in Dallas writing about the nonprofit marketing angle. And it worked!
Let's personalize your content