Museum 2.0

APRIL 14, 2011

Dear Museum 2.0 As of May 2, I will be the executive director of the Museum of Art & History at McPherson Center in Santa Cruz, CA (here's the press release ). I am closing down my consulting business at the end of April, but the Museum 2.0 Here are a few things that make the MAH an exciting museum to me: It's small.

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Museum 2.0

JUNE 27, 2012

A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. Many museums, big and small, thrive on events. At our museum, about 68% of casual visitors (non-school tours) attended through events this year.

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Museum Arts History Audience 53

Museum 2.0

JUNE 6, 2011

This is the casual attendance data from my first full month as the Executive Director of The Museum of Art & History in Santa Cruz. This graph is making me change the way I think about what our museum is for and how we should market it. First Fridays are raucous and fabulous events. They are made for people to enjoy.

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Museum Arts History Audience 55

Museum 2.0

MAY 15, 2012

Last week, I sat down on a toilet in our museum and found myself looking at an interactive station intended to test a “Legends of the Stall” sign concept for the restrooms. Some of my happiest moments as a director come when I encounter awesome things in our museum that I had absolutely nothing to do with. Sorry for the delay.

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Museum 2.0

DECEMBER 15, 2014

When basketball players are offering more cogent commentary on racial issues than cultural institutions, you know we have a cultural relevance problem. Museums are a part of this educational and cultural network. Colleges are addressing greater cultural and racial understanding in various courses.

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Museum Blogger Cleveland Culture 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2010

A month or two ago, museums and galleries around the world participated in a Twitter event called Ask a Curator. I asked Jim Richardson, who blogs at the Museum Next Blog and is the brainchild behind the event, a couple of questions: How did #askacurator come about? How did you get 340 museums to participate?

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Museum 2.0

MARCH 26, 2014

Last week''s New York Times special section on museums featured a lead article by David Gelles on Wooing a New Generation of Museum Patrons. In the article, David discussed ways that several large art museums are working to attract major donors and board members in their 30s and 40s. David describes himself as a "museum brat."

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Museum Generation Donor Interview 54

The Verge

JUNE 19, 2020

“This is an American story about freedom, liberty, and the pursuit of happiness, and I hope that in these brown faces many Americans can see themselves,” said Google’s Angelica McKinley, the Doodle’s lead art director in an accompanying video describing its creation.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 3, 2009

Photo Source: Indianapolis Museum of Art Blog. That's the cultural norm in the nonprofit sector, with a couple of exceptions. The Indianapolis Art Museum has been doing just that by sharing its institutional dashboard out for everyone to view. In October, the Indianapolis Art Museum Dashboard celebrated its' second year.

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Connection Cafe

MARCH 6, 2020

First up is Colleen Dilenschneider, the Chief Market Engagement Officer for IMPACTS, a global leader in predictive market intelligence and related technologies, and the publisher of one of our team’s favorite websites, Know Your Own Bone , which shares data and analysis about how cultural audiences think and behave. Robert Gilmor , Jr.”

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2011

In early January, the American Museum of Natural History announced that it would hold a Brain Tweetup for 75 of its Twitter followers. The event promised an after-hours look at their special exhibition Brain: The Inside Story , a chat with its curators, a behind-the-scenes tour of the museum, and an opportunity to meet other fans of AMNH.

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Museum 2.0

SEPTEMBER 26, 2012

Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity.

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Forum One

FEBRUARY 19, 2024

This Black History Month, we reflect on the strategy work that our team does through our partnership with the Smithsonian National Museum of African American History and Culture —much of which centers around expanding access. A Seat at the Table It was March 2020. Endowed by Dr. Ruth J.

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Forum One

MARCH 16, 2023

[Workshop] Creating Powerful Digital Campaigns That Engage and Inspire Monday, April 3, 2023: 8:30 – 11:30 am Successful digital campaigns create the buzz you need to get awareness about your cultural institution’s mission. Your museum may even be planning some audience research in the near future. Find out more here.

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Connection Cafe

JANUARY 28, 2020

C ompanies with three or more digitally savvy directors had 17-percent higher profit margins, 38-percent higher revenue growth, 34-percent higher return on assets and 34-percent higher market cap. I recently discussed what it means to be a “museopreneur” in a feature article published by American Alliance of Museums.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 9, 2013

At the end of the month, I’ll be facilitating a workshop at the 92nd Street Y in NYC call “ Social Media Mindsets and Toolsets for Nonprofit ,” an interactive workshop is for executive directors and organizational leaders that work for nonprofits and want to learn tips and techniques for scaling social in their organizations.

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Museum 2.0

JULY 10, 2013

Here in Santa Cruz, we''re brushing off our tents and lining up the counselor whistles for Hack the Museum Camp , a 2.5 We have 75 campers here from around the world who will be working in teams to develop exhibits based on artifacts from our permanent collection that challenge museum conventions and traditional exhibit design practice.

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Museum 2.0

DECEMBER 18, 2013

Bridging cultural differences? These are the questions that underpin Museum Camp 2014 , a professional development experience in which diverse people from the arts, community activism, and social services will measure the immeasurable together. What is the change you hope your work effects in your community? Igniting compassion?

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Have Fun - Do Good

JUNE 29, 2010

"If we start losing cultural diversity, we begin to lose our whole sense of community because community is defined by culture. My dad is the co-founder of the Global Center for Cultural Entrepreneurship. Before moving to Santa Fe, he was the Director of Aid to Artisans , an international artisan enterprise development NGO.

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Culture Global Interview New Mexico 51

Forum One

MAY 10, 2023

Most recently Director of Digital Experience at the Philadelphia Museum of Art , she has developed creative strategies for global consumer brands, like Virgin Mobile and American Express, as well as for cultural institutions and other mission-driven organizations.

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Museum 2.0

JULY 17, 2013

Last week, my museum hosted Hack the Museum Camp , a 2.5 day adventure in which teams of adults--75 people, of whom about half are museum professionals, half creative folks of various stripes--developed an experimental exhibition around our permanent collection in our largest gallery.

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TechCrunch

DECEMBER 2, 2021

Already, the website has a wide variety of users like the Museum of Modern Art , comedy host Alexis Gay , the Abolitionist Teaching Network , activist Nupol Kiazolu , and a Malaysian virtual dance club. But while working as a freelance creative director for brands like Facebook, Google Play and E! Image Credits: Playground.

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Museum 2.0

JUNE 1, 2010

You can join the conversation in the blog comments, or on the Museum 2.0 Like many museum and library professionals, I am enamored of the idea of cultural institutions as “third places” – public venues for informal, peaceable, social engagement outside of home or work. This is the only post written by me, Nina Simon.

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Museum 2.0

DECEMBER 17, 2018

It's time to make your dreams a reality and apply to become the next executive director of the Santa Cruz Museum of Art & History (MAH). Our board, staff, and community are seeking a new director to join the MAH in 2019. When you check out the job description , you'll see the MAH is not looking for museum-director-as-usual.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

As Robert Stein, Deputy Director for Research, Technology, and Engagement at the Indianapolis Museum of Art told us, “Museums have tended to use [websites] as extensions of marketing.” But as digital media matures as a tool for cultural organizations, groups are using it as a gateway to connect people with art.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” The book offers some recipes for culture change.

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Museum 2.0

SEPTEMBER 10, 2014

One, from a museum director. The word "quality" is often code for aesthetic quality, as judged by a specific set of cultural expectations and preferences. Heck, no museum exhibition hits them all. Core Museum 2.0 Ideas cultural competency design' Any questions? No one wants to do crappy work.

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Have Fun - Do Good

JUNE 19, 2010

Tom Aageson, the co-Founder of the Global Center for Cultural Entrepreneurship. In addition to being the co-Founder of the Global Center, he is also the Executive Director of the Museum of New Mexico Foundation. Here's the direct download (mp3) link too. He is also the co-Founder of the Santa Fe International Folk Art Market.

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Museum 2.0

AUGUST 1, 2012

That contemporary art museum is on the front of the LA Times again," she said. I can't believe that an art museum can be front page news in LA for days." He was mandated to turn the ship around financially and to expand the reach of the museum in the community. The discussion then shifted to the overall direction of the museum.

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Museum 2.0

OCTOBER 15, 2014

At the Inclusive Museum conference this summer, Dr. Rick West introduced this question through a tale of two museums. He described the National Museum of the American Indian--where he was founding director--as a multicultural institution, celebrating the diversity of Native peoples throughout the Americas.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 21, 2014

This year’s Give Miami Day saw increased efforts on social media across funding categories, but the standout for Miami Foundation Communications Director Matthew Beatty came from Miami’s local arts and culture organizations. Bahia Ramos, Knight Foundation’s director of community foundations, agreed.

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Connection Cafe

JANUARY 22, 2014

As always, I read this article through the lens of our arts and cultural customers. How can these themes make a positive impact on the local museum or symphony? As a result, I put together my perspective on this game changing technology for arts and cultural organizations. Are the same trends applicable? If not, it needs to be.

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Arts Culture Trend Organization 36

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2011

Yesterday, I had the pleasure of co-facilitating a half-day “Digital Strategies&# seminar with Vince Ford, Director of Digital Media from the New York Philharmonic and leading a peer session for major orchestra marketing staff and youth orchestra executive directors with Makala Johnson who does Social Media for the Mayo Clinic.

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Social Media Experiment Media Social 119

Museum 2.0

FEBRUARY 22, 2012

What happens when a formal art museum invites a group of collaborative, participatory artists to be in residence for a year? Will the artists ruin the museum with their plant vacations and coatroom concerts? But for museum and art wonks, it could be. Will the bureaucracy of the institution drown the artists in red tape?

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Artist Museum Project Public 39

NTEN

JUNE 7, 2012

Case Study: Pinterest for Program Planning," documenting one museum's application of Pinterest to meet internal program and project planning needs. I couldn't possibly list everything here in this blog post, so please check out the new issue to see more (and make sure your Executive Director and Board Members read this):

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Content Issue NTEN Case Study 78

Museum 2.0

NOVEMBER 5, 2014

Two weeks ago, my museum was featured in a Wall Street Journal article by Ellen Gamerman, Everybody''s a Curator. I''m thrilled that our small community museum is on the map with many big institutions around the country. I''m glad to see coverage about art museums involving visitors in exhibitions. Core Museum 2.0

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Museum 2.0

MAY 22, 2012

Imagine you've just been tasked with developing an innovative, future-thinking national museum for your country's history. Blueprint is the story of a group of people who tried to create a Dutch Museum of National History (INNL). The Museum directors released Blueprint as a showcase for these plans. Where would you start?

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