Salesforce or Microsoft: What’s the right CRM platform for your association management software?
Nimble AMS
DECEMBER 16, 2021
More associations are moving to CRM platform-based AMS systems. . In the past few years, there has been a noticeable push by associations to move to an association management software (AMS) built on an enterprise constituent relationship management (CRM) platform. For example, in 2021, Salesforce spent $3.6
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