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The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

It usually gets sent to every donor in your donor file (or at least, every donor that has been active over the past several years) and normally gets sent out around the same time each year (the time of year differs by nonprofit, but once you pick a time of year, you normally stick with it). Write professional drafts with A.I. for free. #1

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Do You Need to Register to Fundraise Online? A Crash Course

Get Fully Funded

Today, most modern nonprofits engage in at least limited online fundraising to engage supporters even while following social distancing guidelines. In order to solicit donations, you’ll need to follow your state’s filing requirements and properly register before collecting donations.

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Doing Your Appeal In-house? 5 Tips to Save Time & Money

Get Fully Funded

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

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Reimagining the nonprofit annual report

Candid

Over the last five years, Candid has re-imagined our annual report approach to be more efficient and result in a more useful product that goes beyond compliance to support donor stewardship and brand awareness. and significant print and mailing expenses. They are also typically expensive, labor-intensive, and time-consuming.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

Your loyal supporters love to hear from you. The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. I recommend: Quarterly appeal mailings (not including newsletters) is just about the minimum I’d recommend for any nonprofit if you want to stay top-of-mind.

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Scout Quest + ads: a perfect match

M+R

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. Ads make the most sense, but you’ll still want to further refine that file. A lovely interface.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

Your loyal supporters love to hear from you. The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. I recommend: Quarterly appeal mailings (not including newsletters) is just about the minimum I’d recommend for any nonprofit if you want to stay top-of-mind.

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