Care2

JANUARY 6, 2009

For this reason, you must tailor your KPIs to your own site and strategy. Here are some things to consider when selecting which KPIs are important for you site, from Metrics Insider (registration required): Determine the organizations strategy - What is your organizaions overall goal? Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Care2

NOVEMBER 26, 2007

Test a soft ask in thank you email after someone subscribers or signs a petition. Test a combined email- direct mail effort. Also check out this post on the Agitator about how this strategy also works for converting advocates into first-time donors) 5.) Try testing asking strings for different donor levels.

Social Media 31

Social Media Advocacy Online Money 31

Care2

SEPTEMBER 18, 2007

After testing this over a number of months, she said the two most important factors to a high performing welcome message was that its sent as soon as possible and that its an action. In any case, nonprofit e-mail marketers would do well to test what welcome message works best for them for each type of join. All rights reserved.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

MAY 4, 2009

The Seven Things Everyone Wants: What Freud and Buddha Understood (and We’re Forgetting) about Online Outreach Designed by Mark Rovner | Sea Change Strategies Communications Track - Imperial Ballroom A With all the shiny technology tools out there, it’s easy to be blinded to the fact that technology is about bonds, not wires.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

MAY 31, 2007

What is the best strategy for converting new email subscribers into donating members? One effective strategy in the commercial world has been the welcome series; different messages containing information about the product or program sent at various intervals after an opt-in occurs, but prior to a direct purchase request.

Social Media 28

Social Media Advocacy Activities Activism 28

Care2

MAY 29, 2007

What is the best strategy for converting new email subscribers into donating members? One effective strategy in the commercial world has been the welcome series; different messages containing information about the product or program sent at various intervals after an opt-in occurs, but prior to a direct purchase request.

Social Media 28

Social Media Advocacy Activities Activism 28

Care2

JANUARY 15, 2009

Planning for something to go viral is therefore about as unreliable a strategy as planning to win the lottery on command. While you cant plan to GO viral, you certainly can have a backup plan for when it does happen. -- David Kinard, PCM January 18, 2009 | David Kinard Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Campaign Advocacy Online 28

See3

OCTOBER 22, 2007

To me, this confirms as viable the strategy of finding those community leaders who will carry your torch for you, and then messaging them with content to distribute to their friends. However, neither Carie nor Tim discussed social bookmarking or social news strategies in any depth, and Digg, Stumble Upon, and del.icio.us

America 40

America Social Media Myspace Second Life 40

Care2

NOVEMBER 6, 2007

Test different categories of folks (recent donors, non-donors, renewed donors) and test different treatments. Consider testing a conversion series for your online leads that tests the first two or three or even six contacts a lead receives and look at the combined results. Test, test, test.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

Test different categories of folks (recent donors, non-donors, renewed donors) and test different treatments. Consider testing a conversion series for your online leads that tests the first two or three or even six contacts a lead receives and look at the combined results. Test, test, test.

Mail 28

Mail Social Media Online Fundraising 28