See What’s Out There » Blog Archive » Don’t Let the Video Tail Wag the Campaign Dog
See3
NOVEMBER 26, 2007
They understand that an organization, or a campaign, must tell a story to build an audience, and then activate that audience with a compelling call to action. Where and how should we focus our energies to get the most ROI from our video production resources? Now that we have all this footage, what do we do with it?
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