Care2

APRIL 16, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. Any nonprofit seeking to recruit online supporters should rightly be concerned with the ultimate value derived from such supporters. FAQs Q: How is drop-off measured?

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Social Media Advocacy email Online 44

Wild Apricot

JUNE 27, 2008

This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support. Consider the different ways you might measure the success of a specific process (e.g. Copyright © 2008.

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Knowledge Effective PDF Evaluation 60

Care2

MAY 15, 2009

With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. Consider the groups you will want to track or by which you will want to arrange members: donors, activists, organizers, stakeholders, partners, volunteers, supporters, and so on.

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Social Media Tools Online Advocacy 34

Care2

JULY 26, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Need some metrics guidelines? July 24, 2007 | Kira Wow - this is fantastic!

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Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Need some metrics guidelines? July 24, 2007 | Kira Wow - this is fantastic!

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Social Network ROI Social Media Network 74

Care2

MARCH 27, 2009

Measure your reach not the “get”: With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership” hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. March 30, 2009 | rabia Copyright © 2008, Care2.com

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Social Media Advice Advocacy Media 31

Care2

FEBRUARY 7, 2009

So if your organization can’t recruit millions of new supporters and raise lots of money, then why is Web 2.0 It’s a cheap and easy way to connect with your current supporters and engage new ones. Join it and take advantage of another avenue to reach your organization’s supporters. so important?

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Social Media Web Advocacy Media 31

Care2

FEBRUARY 3, 2008

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Need some metrics guidelines? July 24, 2007 | Kira Wow - this is fantastic!

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ROI Social Network Social Media Advocacy 53

Care2

SEPTEMBER 10, 2007

The customer used the event to galvanize support for artificial reefs as a way to protect sea life. Q: How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? Copyright © 2008, Care2.com Why or why not?

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Video Interview Social Media Online 28

Care2

AUGUST 16, 2008

Then, you can embed those videos in an email and send them to your supporters with a call to action -- videos are generally more interesting than plain text. We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? Which is better for nonprofits ?

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YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Then, you can embed those videos in an email and send them to your supporters with a call to action -- videos are generally more interesting than plain text. We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? Which is better for nonprofits ?

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YouTube Video Social Media Advocacy 34

See3

SEPTEMBER 19, 2007

(Don’t forget, if you get calls or letters that reference an online campaign, the online campaign needs to be credited for those gifts in your database so you can accurately measure the impact of the campaign.) I am so pleased that, thanks to an outpouring of support, we have met the match. So take the next step.

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Game Pledge Donation Case Study 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

Here's some artists personal blogs that support their gallery sites where they sell their work -- A Planet Named Janet , Self VS Self , PaMdora's Box and Jen Lemen. see for example the post about blogging policy ). How much fun did you have striking the set over the weekend? Can I help next time? Artist Blogs. Arts Organizations.

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Arts Social Media Examples Artist 74

Care2

MAY 29, 2009

“When we decided to completely stop using direct mailing, it was in response to our supporters,” said Ball. “More and more, our supporters who had traditionally donated through the mail started making online contributions,” said Ball. I also support your view but I dont think that direct mail will die.

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Mail Social Media Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2013

The session will focus on exploring how nonprofits are expanding their efforts to influence public policy through social channels and understanding the legal issues and how to evaluate the work. (I’ll The “ Influencing Public Policy in A Digital Age ” is their comprehensive guide. Being proactive is also important.

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Social Media Media Social Policy 118

Care2

JULY 10, 2008

The best measure a lot (but not too much). The best arent afraid to share brand, content and promotion with their supporters. frogloop: What metrics are the most critical to measure and track when conducting an online fundraising strategy? Copyright © 2008, Care2.com To create a new comment, use the form below.

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Social Media Trend Advocacy Online 34

Care2

NOVEMBER 15, 2007

" A quick straw poll of some good profiles are the aforementioend ASPCA or, for something a lot simpler and easier to create, Drug Policy Alliance. Were no MySpace codemasters, but you can look at LiUNA , Wal-Mart Watch , and Drug Policy Alliance for some examples of how they did it. The social bookmarking sites offer this.

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Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

" A quick straw poll of some good profiles are the aforementioend ASPCA or, for something a lot simpler and easier to create, Drug Policy Alliance. Were no MySpace codemasters, but you can look at LiUNA , Wal-Mart Watch , and Drug Policy Alliance for some examples of how they did it. The social bookmarking sites offer this.

Social Media 28

Social Media Place Myspace Advocacy 28

ASU Lodestar Center

MAY 4, 2011

The other is that Ken joins with other watchdogs and philanthropic leaders in a call to move beyond financial ratios and search for new and better methods of measuring donation-worthiness. If they succeed, we can start down a new path that gives donors better information for evaluating and selecting the organizations they want to support.

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Teach Ratio Student Classes 90

Care2

MAY 27, 2009

The trouble with social media thus far has been that it’s been difficult for practitioners to measure its efficacy. The metrics for measuring ROI can be extremely varied. Many may have heard about the so-called Ron Paul “Money bombs” which were at first supporter-led efforts to raise millions in a single day on Nov.

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Social Media ROI Media Social 59

Care2

FEBRUARY 3, 2009

The Obama team quickly recognized that many people just couldn’t afford to donate $50, yet still wanted to support and contribute to the campaign. January 29, 2009 | Kate Talbot I am not so into measuring metrics. I prefer engagements that one can measure in dollars. All Care2 terms of service and privacy policies apply.

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Social Media Online Fundraising Advocacy 34

Care2

OCTOBER 22, 2008

It providesgreat detail about traffic, traffic sources, and conversions, providingnonprofits with a concrete means of measuring ROI. Its easy to use andthe support staff is very helpful and responsive. According to Googles data-sharing policy , Google only has access to your data if you allow it. No Big Brother worries here.

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Analytics Google Track Social Media 38

Care2

NOVEMBER 6, 2007

I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc. I am currently fascinated by the idea of eFluentials; identifying who among our members and supports are most connected and have the potential to move others to act.

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Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc. I am currently fascinated by the idea of eFluentials; identifying who among our members and supports are most connected and have the potential to move others to act.

Mail 28

Mail Social Media Online Fundraising 28

Care2

MAY 4, 2009

Furthermore, according to the latest benchmarks study by Convio , enewsletters are one of the most “cost-effective ways to build relationships with new constituents, increase engagement, and educate supporters about your organization’s mission.” We need a policy for a multi-site organization! Comment below!

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Social Media Online Media Communication 76